Head of Product Marketing

EngineersOfAI; Toronto; Hybrid; CAD 120,000 - 170,000; Full time

Job summary

PolyAI seeks a Head of Product Marketing for Voice Assistants to own product messaging, positioning, and competitive intelligence. In the first months, you will assess messaging, go-to-market motions, and competitors to ensure clear articulation of PolyAI’s unique value.

As you onboard, you’ll lead all product messaging, equip teams to clearly articulate value, and drive demand generation through resonant campaigns, collateral, and customer insights, shaping global market readiness.

Qualifications

• Proven ability to craft product messaging and positioning.
• Experience leading GTM strategies and competitive analysis.
• Strong collaboration with cross-functional teams.

Responsibilities

• Create a product marketing strategy for analyst relations, content, and demand generation.
• Influence win rate through GTM strategy and enablement.
• Develop resonant messaging and positioning for PolyAI’s voice AI products.
• Catalog competitors and ensure messaging is differentiated.
• Work with marketing and sales to prioritize market segments and personas.
• Develop collateral to reduce sales friction and increase revenue.
• Build customer insights through interviews, partnerships, and industry experts.
• Support enablement initiatives across the revenue organization.
• Maintain an organized database of competitive intelligence for Sales, Marketing, and Executives.
• Collaborate with content leads on thought leadership strategy.

Skills

Product marketing

Go-to-market

Competitive intelligence

Messaging

Stakeholder collaboration

Content development

Tools

CRM

Content management

Job description

PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations, PolyAI agents are built for complexity, open at every layer, and sovereign by design. PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit.

The Head of Product Marketing, Voice Assistants will join PolyAI’s rapidly growing marketing team. This role will own PolyAI’s core product messaging, positioning, and competitive intelligence functions. In the first few months, the person filling this position will take stock of PolyAI’s product messaging, go-to-market motions, and our key competitors. Once fully onboarded, the Head of Product Marketing, Voice Assistants will own all product messaging and be responsible for ensuring all PolyAI team members can clearly articulate our products' unique value.

Responsibilities:

• Create a product marketing strategy that enables the marketing team to consistently deliver on-brand and on-message experiences through analyst relations, content, demand generation
• Influence our win rate through improved go-to-market strategy and enablement
• Develop resonant messaging and positioning that drives commercial outcomes for PolyAI’s world-leading voice AI products
• Catalog an understanding of PolyAI’s direct and indirect competitors and ensure that our messaging is differentiated
• Work with marketing and sales leadership to prioritize market segments and develop personas that support the content and demand generation functions
• Work with content and sales enablement team members to develop collateral that reduces friction in the sales process and increases revenue
• Build our customer understanding and market insight through customer interviews, partnerships, and industry experts
• Support enablement initiatives across the entire revenue organization
• Create and maintain an organized and accessible database of competitive intelligence for sales, marketing, and executive leadership
• Collaborate with content team leads on thought leadership strategy and regularly contribute to