Director, Product Marketing

Voices; Toronto; Hybrid; CAD 130,000 - 190,000; Full time

Benefits offered by this job

Generous Vacation

Personal Time

Comprehensive Health Coverage

Hybrid Flexibility

Performance Bonus Program

Learning & Development Support

A Great Team

Job summary

A leading voice technology firm in Toronto is seeking a Director of Product Marketing to craft go-to-market strategies and lead a small team. This role involves guiding product positioning and messaging, analyzing market opportunities, and enabling sales teams. Ideal candidates will have 7-10 years in B2B enterprise SaaS, proven GTM success, and strong communication skills. The role offers hybrid work flexibility and competitive compensation including a performance bonus.

Qualifications

• 7-10+ years in B2B enterprise SaaS or marketplace product marketing.
• Proven track record of leading successful GTM launches.
• Strong communication skills to translate complex tech into customer value.
• Strong communication skills - translate complex tech into clear customer value.
• Managerial experience - hired, mentored, and grown high performing PMM talent.
• Cross-functional leadership - collaborative, influential, and proactive.

Responsibilities

• Own and evolve the product marketing function.
• Lead go-to-market plans for new product launches.
• Develop compelling positioning and messaging.
• Conduct competitive analysis and market research to inform roadmap, differentiation, and content.
• Enable the sales team with effective pitch decks, battlecards, demos, and objection handling.
• Partner with Product to shape the roadmap through market, customer, and competitive insights.
• Work closely with Brand, Demand Gen, and Content teams to drive product storytelling across the funnel.
• Be a thought partner to senior leadership on AI positioning, customer segmentation, and market expansion.
• Manage and mentor a small team of high-performing product marketers.

Skills

B2B enterprise SaaS experience

GTM launches

Competitive analysis

Sales enablement

Strong communication

Cross-functional leadership

Bias for action

Job description

Location: Hybrid - See “Hybrid Work Details” section below for more information

Position Type: Full-Time

Vacancy Status: This posting is for an existing vacancy.

Reports To: Chief Marketing Officer

Team Size: 2–4 Direct Reports

About Us

Voices is the trusted voice partner for brands, tech and voice talent. Voices helps scale real voice solutions, across traditional voiceover, Voice AI, and ethically sourced voice data. For more than two decades, the biggest and most beloved brands have trusted Voices to find their voices and bring their projects to life.

Why join us? We’re on a mission to shape the future of voice, and we’re building a team that’s curious, collaborative, and passionate about making great ideas heard.

About the Role

We’re looking for a Director of Product Marketing to lead the charge in crafting go-to-market strategies, defining positioning and messaging, pricing and packaging, enabling our sales teams, and uncovering market opportunities. You’ll lead a small team of product marketers, and be the connective tissue between product, sales, marketing and customer success. You’ll also play a key role in how we take our actor-centric AI voice, voice dataset and voice over offerings to market.

Responsibilities

In this role, you’ll take ownership of the following key areas:

• Own and evolve the product marketing function — including strategy, execution, and team development
• Lead go-to-market (GTM) plans for new product launches, pricing changes, and major feature releases
• Develop compelling positioning, messaging, and value propositions across audiences and verticals
• Conduct competitive analysis and market research to inform roadmap, differentiation, and content
• Enable the sales team with effective pitch decks, battlecards, demos, and objection handling
• Partner with Product to shape the roadmap through market, customer, and competitive insights
• Work closely with Brand, Demand Gen, and Content teams to drive product storytelling across the funnel
• Be a thought partner to senior leadership on AI positioning, customer segmentation, and market expansion
• Manage and mentor a small team of high-performing product marketers

What You Bring

We’re looking for someone who brings some or all of the following:

• 7- 10+ years in B2B enterprise SaaS or marketplace product marketing; bonus for voice tech or AI exposure
• Proven track record of leading successful GTM launches and crafting compelling narratives
• Deep experience in competitive analysis, sales enablement, and pricing & packaging
• Strong communication skills - you can translate complex tech into clear customer value
• Managerial experience - you’ve hired, mentored, and grown high performing PMM talent
• Cross-functional leadership - you're collaborative, confident, and you influence without ego
• Bias for action, comfort with ambiguity, and an appetite for innovation

Compensation

In addition to competitive compensation, we offer a range of perks that support your growth, wellbeing, and day-to-day flexibility. Here’s what you can look forward to:

• Generous Vacation: Start with 15 days of vacation, pro-rated in your first year based on your start date
• Personal Time: Take care of what matters with 5 paid personal days and 3 unpaid personal days annually
• Comprehensive Health Coverage: Access to health and dental benefits after just 3 months of employment
• Hybrid Flexibility: Enjoy the best of both worlds with our hybrid work environment
• Performance Bonus Program: Recognizing your impact with bonus opportunities tied to company and individual performance
• Learning & Development Support: We invest in your growth with a dedicated L&D budget and coverage for platforms like LinkedIn Learning, Udemy, Codecademy, and more
• A Great Team: Work with genuinely kind, smart, and talented people who love what they do (and know how to have fun doing it).

Hybrid Work Details

We are a hybrid workplace, allowing employees to work remotely from home. However, this position requires one in-office day per month on pre-set dates, during which all company employees are expected to attend. Our office is located at 100 Dundas Street, London, Ontario. Additionally, you may be asked to come into the office as needed with reasonable notice.

Additional Notes

• All interviewed candidates will receive notification within 45 days of final interviews.
• Our Use of AI in Recruitment: We use an AI tool in our applicant tracking system (Jobvite) to check how well a candidate’s experience aligns with the job requirements. This feature, called Talent Match, may label an application as a match or leave it unlabelled. It does not make decisions or reject candidates. Every application is reviewed by our People Operations team.

Our Commitment to Equity & Accessibility

Voices is an equal opportunity employer committed to fostering an inclusive and accessible workplace. We welcome applications from individuals of all backgrounds and experiences.

If you require accommodation during the recruitment process, please let us know, and we will work with you to meet your needs.

Apply Online

If this sounds like a role where you’d thrive, we’d love to hear from you. Interested candidates are encouraged to send their cover letter and résumé by completing the online application. By doing so, your resume is guaranteed to be reviewed.