Head of Marketing Creative and Content

CIBC; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Incentive pay

Benefits program

Employee share purchase plan

Vacation offering

Wellbeing support

MomentMakers

Job summary

CIBC is seeking a Head of Marketing Creative & Content to build and lead a new, large creative and content team within an evolving agile model. You will establish structure, talent strategy, and operating models for 100+ professionals, driving high-quality output across CIBC-owned channels.

You'll integrate creative and content into agile squads, shaping strategy, governance, and partnerships with marketing, digital, and business lines to accelerate impact while maintaining brand integrity.

Qualifications

• 12–15+ years of progressive leadership in creative, content, or brand marketing.
• 7–10+ years leading large, multi-disciplinary teams.
• Experience building and scaling a creative/content organization.
• Experience integrating creative into agile operating models.
• Strategic and digital expertise in content strategy and multi-channel campaigns.
• MBA is an asset; experience in financial services is a plus.

Responsibilities

• Build the function—design the org structure, roles, and operating model for a new team.
• Lead talent and culture—attract, hire, develop top creative talent across levels.
• Embed agile ways of working—integrate into the agile operating model.
• Drive creative and content excellence—set vision, governance, and workflows.
• Partner across the enterprise—align with growth marketing, digital, and business lines.
• Use data to improve performance—measure, optimize, and support acquisition and retention.

Skills

Agile Methodology

Brand Marketing

Campaign Development

Leadership

Project Management

People Management

Analytical Thinking

Marketing Planning

Communication

Creative Visioning

Customer Engagement

Operational Efficiency

Education

Bachelor's degree in Marketing/Communications

Job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You’ll Be Doing

The Marketing team plays an important role in how we connect with clients, build our brand, and bring CIBC’s purpose to life. As the Head of Marketing Creative & Content, you’ll build and lead a net-new creative and content discipline within our evolving agile operating model. You’ll establish the structure, talent strategy, operating model, and ways of working for a team of more than 100 creative professionals, while ensuring high-quality, consistent output across CIBC-owned channels. You’ll lead the integration of creative and content capabilities into agile teams, helping the organization deliver at speed without compromising brand integrity. You’ll also set the creative vision, strengthen content strategy, and build strong partnerships across marketing, digital, and business lines to drive business impact. This is a unique opportunity to shape a new function, lead through transformation, and leave a meaningful mark on one of Canada’s leading financial institutions.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How You’ll Succeed

• Build the function - Design and establish the organizational structure, roles, and operating model for a new creative and content team. Develop the resourcing strategy across internal talent, agency partners, and freelance support, and build the foundational processes, tools, and quality standards needed for long-term success.
• Lead talent and culture - Attract, hire, and develop top creative talent across multiple disciplines and levels. Foster a high-performing, inclusive team culture where creativity, collaboration, and accountability work together.
• Embed agile ways of working - Lead the integration of creative and content operations into CIBC’s agile operating model. Adapt creative processes to iterative delivery methods, embed capabilities into agile squads, and guide the team through the cultural and operational shift to new ways of working.
• Drive creative and content excellence - Set the creative vision and content strategy for CIBC-owned channels, ensuring work is audience-focused, on-brand, and aligned to business goals. Establish governance, editorial standards, and effective workflows that support consistent, high-quality delivery.
• Partner across the enterprise - Build strong relationships with leaders across growth marketing, digital, and business lines to align priorities and deliver integrated solutions. Manage external agency and vendor relationships to extend team capabilities where needed.
• Use data to improve performance - Measure creative and content effectiveness using data and insights. Identify opportunities to optimize performance, improve client experiences, and support acquisition, retention, and brand equity objectives.

Who You Are

• You’re an experienced creative and content leader. You bring 12-15+ years of progressive leadership experience in creative, content, or brand marketing, including 7-10+ years leading large, multi-disciplinary teams.
• You’re a builder. You have demonstrated experience standing up, scaling, or significantly transforming a creative or content organization, and you’re energized by creating structure, clarity, and momentum in a changing environment.
• You know how to lead in agile environments. You have hands‑on experience integrating creative functions into agile operating models and understand methodologies such as Scrum, Kanban, Scaled Agile Framework (SAFe), or similar approaches.
• You bring strategic and digital expertise. You have deep knowledge of content strategy, brand storytelling, digital content production, and multi‑channel campaign development. Experience using data, personalization, or artificial intelligence‑assisted tools to enhance creative workflows is an asset.
• You influence with confidence. You have strong executive presence and can build trust, align stakeholders, and communicate a clear vision across senior leadership and large teams.
• You have the right education and industry perspective. You have a bachelor’s degree in Marketing, Communications, Fine Arts, or a related field; a Master of Business Administration (MBA) is an asset. Experience in financial services or another regulated industry is also an asset.
• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points‑based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• Subject to plan and program terms and conditions

What You Need To Know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]
• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
• We may ask you to complete an attribute‑based assessment and other skills test (such as simulation, coding, French proficiency).
• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 32nd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Agile Methodology, Analytical Thinking, Brand Marketing, Campaign Development, Communication, Creative Visioning, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Project Management