Head of Marketing

Kryton International Inc.; Vancouver; On-site; CAD 100,000 - 150,000; Full time

Job summary

Kryton International Inc. is seeking a Head of Marketing to lead global marketing strategies and drive demand generation for innovative concrete solutions. The ideal candidate will have extensive experience in B2B marketing, exceptional leadership skills, and a passion for building a strong brand presence in the construction industry.

Qualifications

• 7-10 years experience in B2B demand generation.
• Experience in account-based marketing is a plus.
• Strong leadership and mentoring skills.

Responsibilities

• Develop marketing strategy and budgets.
• Lead demand generation and content marketing efforts.
• Collaborate with sales to drive revenue growth.

Skills

B2B demand generation

Account-based marketing

Team leadership

Customer service orientation

Organizational skills

Communication skills

Education

Bachelor in Marketing or Business Administration

Tools

Hubspot

Google Analytics

Job description

Are you ready to make a difference in your life and in the world? Would you like to join a team of passionate people who are already doing that? Kryton International is the inventor of the world’s first crystalline waterproofing admixture for concrete. And our product offering has expanded to now include smart sensor technology as well as a solution that reduces the carbon footprint of concrete. We have permanently changed the way concrete structures are built in every corner of the globe. Since 1973, Kryton International has been helping the world’s construction industry build waterproof concrete structures that are more durable, efficient and sustainable than ever before. It’s the extraordinary people on our team that has made all the difference. We have proven it by winning the 10 Best Companies to Work For in BC Award 4 years in a row. We are now looking for a marketing leader who will reinforce Kryton’s position as a leader in the concrete industry, who will help us craft our corporate strategy as part of the Kryton executive team and who will lead our marketing department to drive our global go-to-market strategy.

THE OPPORTUNITY

Kryton International, a highly respected and successful world innovator in concrete waterproofing and durability solutions, is seeking a new HEAD OF MARKETING. Reporting directly to the President and CEO, this Leadership role has a seat at the executive table and will play a key role in developing our global corporate strategy, focused on our industry leading waterproofing technology as well as launching innovative new technology related to low carbon concrete and smart sensor technology. Leading the marketing team and working in lockstep with the sales team, the Head of Marketing will be responsible for the strategy, development, and execution of Kryton’s global marketing and demand generation programs, with a focus on driving high quality leads, exceeding pipeline, and revenue goals, and driving brand awareness for Kryton solutions within the global concrete and construction sector.

THE IDEAL CANDIDATE

The ideal candidate is a highly analytical and data-driven marketing leader, who can not only “get stuff done’ but also build and coach to team to excellence, engage and influence at the executive team level with a proven track record of success in driving revenue and leading high-performance marketing teams. They are highly strategic with the ability to move to tactical execution while maintaining a focus on strategic priorities. They have demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth. The Head of Marketing sets the tone for the Company’s corporate and product messaging, delivering a compelling value proposition and driving demand for the array of Smart Concrete products.

KEY TASKS AND RESPONSIBILITIES:

The Head of Marketing will be responsible for marketing strategy and budgets, demand generation, content and marketing communications, channel marketing, brand/PR, metrics and KPI, employee development and leadership.

THE COMPANY

Kryton International Inc. is a world leader in concrete waterproofing and durability solutions. Established in 1973 and headquartered in Vancouver, Canada, Kryton is present in over 40 countries around the world through an extensive distributor network and employees. With innovative and award-winning Smart Concrete Solutions, this fast-growing, privately-owned company is constantly seeking new ways to expand its leadership position in the industry. With projects and people in Canada, USA, India, China, Middle East, Europe, Africa, Asia Pacific, and Latin America, Kryton is looking to continue its growth by continuing to provide innovative systems to help build sustainable cities of the future. We pride ourselves on solving the world’s future infrastructure and building challenges through innovation and a team of dedicated professionals that care deeply and product systems that really work! For more on Kryton International visit www.kryton.com

REQUIREMENTS

• Experience: 7-10 years or more experience in B2B demand generation preferably enterprise-level programs (email campaigns, webinars, events, advertising, content, social media, etc.)
• Account-based marketing experience is strong plus, ideally within the building products sector; or familiarity with a manufacturing or technical products environment is preferred
• Education: Bachelor in Marketing or Business Administration or equivalent professional qualification
• Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management (lead scoring, nurturing, handoff) marketing automation and demand generation with focus on revenue impact
• Technology savvy with web, marketing automation (preferably Hubspot), Google Analytics, and other demand generation related tools and platforms
• Demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth
• Exceptional team leadership and mentoring skills with track record of promoting a positive, productive and engaged work culture within and across teams, with a strong voice of customer orientation
• Exceptional interpersonal, teamwork and culture-building skills with a strong customer service orientation
• Strong organizational skills: ability to multi-task, prioritize issues/escalations, and manage many projects simultaneously
• Ability to coordinate with other team members of assorted responsibilities situated across multiple time zones
• Develop a deep understanding of our product, our target audience and buyer’s journey; Familiarity with the construction and concrete industries and topics of securing specifications, green building, embodied carbon, is a plus
• Excellent oral, written and visual communication skills including above average presentation skills

JOIN THE KRYTON TEAM

Kryton employees love to work here. We are a family who care about each other. Our leaders are strong and inspiring, and we are proud of our service and products.

If you are driven to succeed, please click APPLY NOW to complete your application. We thank all applicants, however, only those to be selected for an interview will be contacted.