Head of Marketing

Quil; Canada; Remote; CAD 110,000 - 140,000; Full time

Job summary

Quil is seeking a Head of Marketing to lead demand generation efforts and optimize marketing strategies. This role involves managing paid advertising, developing partnerships, and enhancing brand awareness through innovative marketing initiatives. The ideal candidate will have a strong background in B2B SaaS marketing, with proven success in driving pipeline growth and managing marketing operations.

Benefits

Competitive salary and equity package

Fully remote work with flexible hours

Collaborative and supportive culture

Qualifications

• Experience in B2B SaaS marketing with a focus on demand generation.
• Proven track record in scaling paid ads on major platforms.
• Hands-on experience with HubSpot for marketing operations.

Responsibilities

• Develop and execute a comprehensive demand generation strategy.
• Manage and optimize paid advertising campaigns for maximum ROI.
• Collaborate with cross-functional teams to align messaging.

Skills

B2B SaaS marketing leadership

Demand generation

Paid advertising

Analytical skills

Project management

Communication skills

Tools

HubSpot

WordPress

Job description

Join to apply for the Head of Marketing role at Quil

Join to apply for the Head of Marketing role at Quil

Get AI-powered advice on this job and more exclusive features.

Quil.ai is AI-powered recruiting software that automates administrative work for recruiting agencies, helping teams focus on high-value conversations. With a proven inbound pipeline engine, we’re growing incredibly fast and are ready for the next leap in demand generation.

Role Overview:

We’re looking for an experienced Head of Marketing to own and accelerate our demand generation engine. You’ll build on our strong inbound foundation, drive paid acquisition, amplify word-of-mouth momentum, and explore partnership and influencer channels to supercharge pipeline growth.

Key Responsibilities:

• Develop and execute a comprehensive demand generation strategy to scale inbound and outbound channels.
• Manage and optimize paid advertising campaigns (LinkedIn, Google Ads, Meta, and other platforms) for maximum ROI.
• Leverage existing word-of-mouth referrals: design programs and materials to formalize and amplify organic advocacy.
• Identify and cultivate technology partnerships, referral alliances, and influencer collaborations to contribute new leads and pipeline.
• Own HubSpot marketing operations: nurture flows, campaign tracking, lead scoring, and attribution reporting.
• Coordinate content strategy on WordPress: blogs, landing pages, SEO optimization, and gated assets.
• Set and track KPIs: CAC, LTV, and marketing ROI.
• Collaborate cross-functionally with Sales, Product, and Customer Success to align messaging and stage-specific campaigns.
• Manage team and budgets to efficiently scale initiatives.

Must-Have Qualifications:

• B2B SaaS marketing leadership experience with a strong focus on demand generation.
• Proven track record scaling paid ads on LinkedIn, Google, Meta, or equivalent platforms.
• Hands-on HubSpot experience: workflows, reporting, templates, and CRM integration.
• Strong analytical skills: comfortable using data to optimize spend, channel mix, and messaging.
• Excellent project management: prioritizing multiple campaigns, vendors, and internal stakeholders.
• Exceptional written and verbal communication skills.

Nice-to-Have:

• Experience driving pipeline through technology partnerships and integrations (ATS, CRM, etc.).
• Background in influencer or referral marketing programs for professional services or SaaS.
• Familiarity with WordPress CMS and basic SEO best practices.
• Experience at an early-stage, high-growth startup environment.

What We Offer:

• Competitive salary, equity package, and benefits.
• Fully remote work with flexible hours.
• Collaborative, supportive, and fast-paced culture.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Quil by 2x

Get notified about new Head of Marketing jobs in Canada.

AI Digital Marketing Specialist (Remote - Anywhere)

Chiasson Office, New Brunswick, Canada 8 months ago

Territory Manager, Grocery and Convenience Stores

Canada $110,000.00-$140,000.00 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.