GTM Lead

TAC Security; Toronto; On-site; CAD 120,000 - 150,000; Full time

Job summary

TAC Security seeks a high-energy GTM Lead to drive Socify.ai's market success in a Toronto-based role. You will develop and execute GTM strategies across industries, define positioning, drive customer acquisition, and align Sales, Marketing, Product, and Customer Success to accelerate revenue.

This role emphasizes data-driven execution, market research, partnerships, and event representation, with hands-on use of AI tools like Claude to inform research, content creation, and GTM planning.

Qualifications

• 4+ years in GTM, Growth, Product Marketing, Business Development, Revenue Operations, or similar role.
• Experience in B2B SaaS, AI, cybersecurity, compliance, or enterprise technology.
• Strong understanding of enterprise buying journeys, demand generation, product marketing, and revenue growth.
• Proven ability to execute GTM initiatives and deliver measurable business outcomes.
• Strong analytical and strategic thinking with a hands-on approach to execution.
• Experience with CRM, marketing automation, analytics, and revenue/GTM platforms.
• Hands-on experience with AI tools, including Claude, is mandatory.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.

Responsibilities

• Develop and execute GTM strategies across target markets, industries, and customer segments.
• Drive customer acquisition, pipeline generation, product adoption, and revenue growth.
• Define product positioning, messaging, value propositions, and competitive differentiation.
• Identify new market opportunities through market research, customer insights, and competitive analysis.
• Partner with Sales, Marketing, Product, and Customer Success teams to execute integrated GTM initiatives.
• Develop demand-generation and pipeline acceleration programs.
• Support product launches, market expansion, and strategic growth initiatives.
• Build strategic partnerships, channel relationships, and ecosystem opportunities.
• Track and optimize key GTM metrics, including pipeline, conversion, acquisition, adoption, retention, and revenue.
• Represent Socify.ai at industry events, webinars, conferences, and customer engagements.
• Leverage AI tools to improve research, analysis, content creation, and GTM execution.

Skills

GTM strategy

Growth

Product marketing

Business development

Revenue operations

Analytics

Tools

Claude

CRM

Marketing automation

Analytics tooling

Revenue/GTM platforms

Job description

TAC Security is looking for a high-energy, commercially minded GTM Lead to help take Socify.ai to the next level.

Key Responsibilities:

• Develop and execute GTM strategies across target markets, industries, and customer segments.
• Drive customer acquisition, pipeline generation, product adoption, and revenue growth.
• Define product positioning, messaging, value propositions, and competitive differentiation.
• Identify new market opportunities through market research, customer insights, and competitive analysis.
• Partner with Sales, Marketing, Product, and Customer Success teams to execute integrated GTM initiatives.
• Develop demand-generation and pipeline acceleration programs.
• Support product launches, market expansion, and strategic growth initiatives.
• Build strategic partnerships, channel relationships, and ecosystem opportunities.
• Track and optimize key GTM metrics, including pipeline, conversion, acquisition, adoption, retention, and revenue.
• Represent Socify.ai at industry events, webinars, conferences, and customer engagements.
• Leverage AI tools to improve research, analysis, content creation, and GTM execution.

Qualifications & Experience:

• 4+ years of experience in GTM, Growth, Product Marketing, Business Development, Revenue Operations, or a similar role.
• Experience in B2B SaaS, AI, Cybersecurity, Compliance, or Enterprise Technology.
• Strong understanding of enterprise buying journeys, demand generation, product marketing, and revenue growth.
• Proven ability to execute GTM initiatives and deliver measurable business outcomes.
• Strong analytical and strategic thinking with a hands-on approach to execution.
• Experience with CRM, marketing automation, analytics, and revenue/GTM platforms.
• Hands-on experience with AI tools, including Claude, is mandatory.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Experience with partnerships, channels, or business development is a strong plus.

Why Socify.ai?

You’ll work at the intersection of AI, cybersecurity, and compliance - helping shape the market strategy for a technology platform addressing a rapidly evolving enterprise need.

This is a high-ownership role where your work will directly contribute to market expansion, customer acquisition, pipeline growth, and revenue.