Growth Product Manager

GuruLink; Montreal (administrative region); On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

On-site in Old Montreal

Job summary

GuruLink is seeking a hands-on Growth Analytics lead to own activation and retention after users install the app. You will design onboarding flows, run experiments, and shape the activation roadmap with senior engineers, designers, and the growth marketing team on-site in Old Montreal.

Must-have results-driven mindset, deep experience with product analytics tools (PostHog), and a track record of driving metrics in consumer apps.

Qualifications

• Track record of moving activation/retention/monetization metrics in consumer apps, with numbers to back it up.
• Self-sufficient with PostHog or similar analytics tools; build funnels and cohorts.
• Skeptical about instrumentation and verify events before interpreting data.
• Ability to align with senior engineers and designers without formal authority.
• Strong product judgment on what to remove as well as add.
• Based in Greater Montreal and able to work on site in Old Montreal.

Responsibilities

• Own activation and retention end-to-end, including the onboarding journey and retention mechanics (streaks, milestones).
• Run analytics in PostHog, defining and defending the metrics rather than waiting on a data team.
• Question the instrumentation before trusting a number, and confirm events are right before reading a drop-off.
• Run real experiments with sized samples and stated windows, and retest every winner before acting on it.
• Set the activation and retention roadmap and drive it across engineering, design, and marketing.
• Bring product taste to what gets cut, not only what gets added.

Skills

Activation metrics

PostHog usage

Instrumentation skepticism

Cross-functional credibility

Product judgment

Montreal-based

Tools

PostHog

Job description

Location: Montreal, Quebec

Our client is a health and wellness platform built on expert human judgment rather than generic AI. The app pairs members with guides created by leading experts across neuroscience, nutrition, longevity, and human performance, turning decades of specialized knowledge into personalized, everyday guidance.

For members, the product delivers clarity and confidence in the health decisions that matter most. For the experts behind it, it is a way to scale their life's work while retaining ownership of what they have built.

This role owns what happens after a member installs the app. You will design the activation and retention systems that turn a first session into a daily habit, run the experiment program that proves what actually works, and set the activation and retention roadmap without waiting on founder sign-off. You will work day to day across senior engineers, designers, and the growth marketing team.

This is an on-site role in Old Montreal. It is not a fit if you need remote work, if you would rather watch dashboards than run experiments, or if you need someone else to prepare the data before you can dig into it.

You will:

• Own activation and retention end to end, including the onboarding journey and the retention mechanics (streaks, milestones) that make it stick
• Run the analytics yourself in PostHog, defining and defending the metrics rather than waiting on a data team
• Question the instrumentation before trusting a number, and confirm the events are right before reading a drop-off
• Run real experiments with sized samples and stated windows, and retest every winner before acting on it
• Set the activation and retention roadmap and drive it across engineering, design, and marketing
• Bring product taste to what gets cut, not only what gets added

Must Have Skills:

• Demonstrated track record moving activation, retention, or monetization metrics in a consumer app or free-to-play game, with the specific numbers to back it up
• Self-sufficient in PostHog or an equivalent product analytics tool: you build your own funnels and cohorts, not file requests for them
• Skeptical about instrumentation by default: you question the events before interpreting the data
• Credibility with senior engineers and designers, and a history of driving alignment across functions without formal authority
• Strong product judgment about what to remove, not just what to add
• Based in Greater Montreal and able to work on site in Old Montreal

Nice to Have Skills:

• Experience with habit-forming consumer products in health, wellness, fitness, learning, or games
• Comfortable setting and defending metric definitions in code and pull requests
• A background that blends product management with growth marketing, close to acquisition and lifecycle work