Growth Marketing Lead

GuruLink; Montreal (administrative region); On-site; CAD 65,000 - 110,000; Full time

Job summary

GuruLink, a health and wellness platform, seeks a hands-on Growth Acquisition Lead in Montreal. You will own acquisition end to end—from click to activation—across paid media, email, and guerrilla tactics, and you will write the copy and build the landing pages, with a disciplined testing and privacy-first attribution.

This on-site role in Old Montreal requires strong copywriting, multi-channel experience, and the ability to translate data into actionable growth.

Qualifications

• Proven track record in consumer product acquisition across paid and organic channels.
• Hands-on across paid media, email, and lower-cost growth tactics.
• Strong copywriting across ads, email, and landing pages.
• Fluent with Meta and comparable ad platforms.
• Working knowledge of server-side attribution and conversion APIs.
• Ability to clearly explain what the data can and cannot tell you.
• Based in Greater Montreal and able to work on site in Old Montreal.

Responsibilities

• Own acquisition end to end—from ad click to activation.
• Write copy for ads, emails, and landing pages; build paid landing pages.
• Design tests with one-variable changes and adequate sample size.
• Track and reduce cost per install, signup, and activation in a privacy-first setup.
• Own App Store optimization.
• Collaborate with product on install-to-activation handoff.
• Set monthly activated-user targets and hit them within payback period.

Skills

Acquisition management

Paid media

Email marketing

Landing page copywriting

Ads platform expertise

Attribution knowledge

Data storytelling

Job description

Location: Montreal, Quebec

Our client is a health and wellness platform built on expert human judgment rather than generic AI. The app pairs members with guides created by leading experts across neuroscience, nutrition, longevity, and human performance, turning decades of specialized knowledge into personalized, everyday guidance.

For members, the product delivers clarity and confidence in the health decisions that matter most. For the experts behind it, it is a way to scale their life's work while retaining ownership of what they have built.

This role owns acquisition end to end — from the first ad click through install, signup, and activation. You will run paid, email, and unconventional growth tactics, write the copy yourself, build the landing pages yourself, and hold a disciplined testing and measurement bar in a privacy-first attribution world. The outside acquisition work comes in house and becomes yours to own.

This is an on-site role in Old Montreal. It is not a fit if you need remote work, if you lean on multi-touch attribution tools to tell the story, or if you would rather present a dashboard than read the data yourself.

You will:

• Own acquisition across paid media, email, and guerrilla tactics, from click through to activation
• Write the copy for ads, emails, and landing pages, and build the paid landing pages yourself
• Design creative tests that change one variable at a time and run to a real sample size
• Track and drive down cost per install, signup, and activation inside a privacy-first measurement setup
• Own App Store optimization
• Work with product on the install-to-activation handoff
• Set monthly activated-user targets and hit them at an agreed payback period

Must Have Skills:

• A track record owning consumer product acquisition across paid and organic channels, with the numbers to show for it
• Hands-on across paid media, email, and lower-cost growth tactics — not only a single-channel specialist
• Strong copywriter across ads, email, and landing pages
• Fluent in Meta and comparable ad platforms
• Working knowledge of server-side attribution and conversion APIs
• Able to speak plainly about what the data can and cannot tell you
• Based in Greater Montreal and able to work on site in Old Montreal

Nice to Have Skills:

• Experience marketing habit-forming consumer products in health, wellness, fitness, or learning
• Comfortable building and shipping landing pages without waiting on engineering
• A background that blends performance marketing with brand and content — able to create original copy and visual direction when needed