Growth Marketing & User Acquisition — Gaming Apps

Sonyinteractiveentertainmentglobal; Southwestern Ontario; On-site; CAD 102,000 - 152,000; Full time

Job summary

Sony Interactive Entertainment is actively seeking a Growth Marketing & User Acquisition lead in Waterloo, Ontario. You will own the growth marketing strategy for new mobile and web experiences, driving audience research, pre-launch testing, launch, optimization, and scale.

Collaborate with Product, Design, and Engineering to boost onboarding, activation, and long-term growth. The role requires 5+ years in growth marketing, strong analytics, and proven paid campaign success.

Qualifications

• 5+ years of experience in growth marketing, user acquisition, or related field.
• Proven success managing paid campaigns across multiple channels.
• Strong analytical, budgeting, and cross-functional collaboration skills.

Responsibilities

• Define growth marketing and user acquisition strategy for new mobile and web experiences.
• Develop audience, market, and campaign strategies using research and data.
• Plan and optimize campaigns across paid social, search, video, programmatic, and app install.
• Own budgets, forecasts, pacing, and performance.
• Establish a full-funnel measurement framework from acquisition to long-term value.
• Collaborate with Product, Design, and Engineering to improve onboarding and growth loops.
• Lead app-store, landing-page, and acquisition-funnel optimization, including localization.
• Develop go-to-market plans with PlayStation Brand and partnerships.
• Manage influencers, agencies, vendors, and external partners.
• Monitor media landscape and adjust strategy as needed.
• Communicate results and recommendations to stakeholders.

Skills

Growth marketing

User acquisition

Performance marketing

Digital marketing

Cross-functional collaboration

Analytical skills

Budget management

Campaign optimization

Attribution analytics

Communication skills

Education

Bachelor's degree or equivalent

Job description

Sony Interactive Entertainment is actively seeking a Growth Marketing & User Acquisition lead in Waterloo, Ontario. You will own the growth marketing strategy for new mobile and web experiences, driving audience research, pre-launch testing, launch, optimization, and scale.

Collaborate with Product, Design, and Engineering to boost onboarding, activation, and long-term growth. The role requires 5+ years in growth marketing, strong analytics, and proven paid campaign success.