Growth Marketing Specialist

LunchME; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

At a dynamic startup, the Growth Marketing Specialist will be key in driving brand awareness and user engagement. This entry-level position invites innovative thinkers to shape networking experiences by leveraging digital platforms and growth strategies. If you're passionate about marketing and eager to develop exciting campaigns, join LunchME to help transform how people connect.

Benefits

Opportunity to shape the future of networking

Collaborative and fast-paced environment

Career growth potential

Qualifications

• 2+ years of experience in growth marketing with a successful track record.
• Experience producing and editing short-form video content for social channels.
• Proven experience with various digital marketing channels.

Responsibilities

• Create and execute growth strategies across digital channels.
• Produce end-to-end viral videos for platforms like TikTok and Instagram.
• Utilize analytics tools to measure and report campaign effectiveness.

Skills

Digital Marketing

Content Creation

Data Analysis

Influencer Marketing

Communication

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Direct message the job poster from LunchME

About LunchME

LunchME is redefining the networking experience by making it easy for professionals, students, and anyone looking to expand their connections to meet over coffee, ice cream, or a meal. We’ve recently launched on the Apple Store and Google Play. Focused on building a thriving user base, we leverage the atomic network effect to drive organic growth.

Job Description

As a Growth Marketing Specialist at LunchME, you will be pivotal in building brand awareness and user engagement across digital channels. You’ll craft and execute strategic initiatives to expand our reach, engage our community, and communicate the unique networking value LunchME offers. Your role will involve driving user acquisition and retention by harnessing atomic network effects to establish scalable growth loops. This position is perfect for someone passionate about the fast-paced world of startups and excited by the opportunity to build a product from the ground up.

Key Responsibilities

• Strategy Development : Create and execute growth strategies across digital channels to drive user acquisition, engagement, and retention.
• Ideate and produce end-to-end viral videos, including concept, filming, and editing for TikTok, Instagram Reels, and LinkedIn Video. Optimize videos for maximum engagement and app downloads.
• Influencer Outreach : Identify, pitch, and manage relationships with influencers to co-create content, amplify LunchME’s reach, and drive viral growth.
• Data Analysis : Utilize analytics tools to track, measure, and report campaign effectiveness; turn insights into actionable strategies.
• Experimentation : Design and run A / B tests, manage growth experiments, and iterate based on results to optimize the customer journey.
• Customer Insights : Gather feedback and insights from early users to refine messaging, improve onboarding experience, and enhance product-market fit.
• Atomic Network Effect : Leverage the principles of atomic network effects to encourage organic, user-driven growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in growth marketing or a related field, with a track record of successful growth campaigns.
• Hands-on experience producing and editing short-form video content for social channels
• Experience with digital marketing channels, including social media, push notifications, SEO, email marketing, and influencer partnerships.
• Excellent communication skills with a knack for storytelling and brand building.
• Proven experience with TikTok, Instagram,reddit, and influencer marketing, with a portfolio of successful campaigns.
• Opportunity to be part of a growing team and shape the future of networking.
• Collaborative, fast-paced environment with career growth potential.
• Possibility for future incentives as the app grows and scales.

Why Join LunchME?

At LunchME, you’ll be more than just a team member—you’ll be a driving force in changing the way people connect. If you’re passionate about digital marketing and excited to help expand a unique networking platform, we’d love to hear from you!

App Store Link : Seniority level

Seniority level

Entry level

Employment type

Employment type

Other

Job function

Job function

Marketing and Sales

Technology, Information and Internet

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