Growth Marketing Lead

WeTravel; Canada; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

WeTravel, a leading travel tech company, seeks a Growth Marketing Lead who is data-driven, customer-focused, and eager to scale our digital marketing efforts. This role involves owning the entire growth engine, implementing strategies across various media, and collaborating with cross-functional teams to drive engagement. If you’re passionate about creating impactful campaigns in an agile environment, this is your opportunity to lead innovation in the travel industry.

Benefits

Unlimited paid time off

Flexible remote work

Annual team off-site

Paid family leave

Paid volunteer days

Cutting-edge equipment and tools

Qualifications

• 8+ years of experience in digital marketing, specifically B2B SaaS or travel tech.
• Hands-on in paid social and search (Meta, LinkedIn, Google Ads).
• Ability to build and scale organic social strategies.

Responsibilities

• Own paid acquisition across Meta, Google, LinkedIn, and emerging channels.
• Build and optimize a full-funnel growth engine.
• Manage and grow the organic social strategy and calendar.

Skills

Digital marketing

B2B SaaS

Paid social

Paid search

Organic social strategies

SEO

Data-driven decision making

Growth experiments

A/B testing

Performance marketing metrics

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Analytics

Attribution tools

Job description

Hi! I’m Kasi, Director of Marketing and Communications here at WeTravel, living in Canada .

Over the past year, I’ve been focused on reshaping our marketing function to be more data-driven, customer-obsessed, and laser-focused on results. We’re a bold, passionate team working to scale a platform that’s already transforming how group travel operators run their businesses.

This Growth Marketing Lead role is a key addition to our team — a hybrid of performance marketer, digital strategist, and experiment-driven thinker. We’re looking for someone who’s ready to own our digital growth engine across paid media, organic social, and SEO. Our mission? To scale qualified pipeline, lower our CAC, and make some noise in the travel tech space while we’re at it.

If that sounds like your kind of adventure — read on.

How We Work

Our marketing team blends creativity with strategy. We’re insight-led, agile, and always experimenting. You’ll collaborate daily with our content, design, and ops team, working full-funnel: from ideation to execution to performance optimization. This is not a role for button-pushers. It’s for strategic executors who can zoom out and think big — then roll up their sleeves and get it done.

We’re remote-first, async-friendly, and heavy on ownership. You’ll have the freedom to test new ideas, fail fast, and optimize relentlessly — backed by a team that’s hungry to grow.

Why You Should or Shouldn’t Apply

You should apply if you:

• Have 8+ years of experience in digital marketing (with a strong focus on B2B SaaS or travel tech).

• Are hands-on in paid social and paid search (Meta, LinkedIn, Google Ads).

• Can build and scale organic social strategies that drive visibility and engagement.

• Know your way around HubSpot, Google Analytics, and attribution tools.

• Get excited about SEO, growth experiments, A/B testing, and conversion funnels.

• Have a "go get it" attitude, are data-obsessed, and want to lead by example.

• Love collaborating cross-functionally and supporting high-performing teams.

You might not be the right fit if you:

• You want a clearly defined playbook. (We’ll expect you to help write it.)

• You aren’t comfortable owning both paid and organic strategies.

• You prefer execution-only roles without strategic input.

• You’re unfamiliar with attribution, reporting, or performance marketing metrics.

On a Weekly Basis You Will Find Yourself

• Own paid acquisition across Meta, Google, LinkedIn, and emerging channels.

• Build and optimize a full-funnel growth engine (awareness → conversion).

• Manage and grow our organic social strategy and calendar.

• Partner with content/design to launch high-impact, creative campaigns.

• Run growth experiments, A/B tests, and iterate based on performance data.

• Track and report on KPIs (CTR, CPL, ROAS, keyword rankings, etc.).

• Collaborate with stakeholders to align marketing with revenue and pipeline goals.
  
  

Benefits

• Full-time - Fixed Term Contract (as International Contractor).

• Generous "Time to Recharge" policy — enjoy unlimited paid time off to rest, recharge, and show up as your best self.

• Amsterdam Program – visit us in Amsterdam (HQ) for 2-4 weeks every year, staying in one of our WeTravel apartments.

• Work remotely for a maximum of 4 weeks per calendar year.

• Annual team off-site (often somewhere sunny ).

• Extensive paid family leave.

• Three paid volunteer days per year — take time to give back to causes you care about, on us.

• 2-week cross-functional onboarding program.

• Cutting-edge equipment and tools to set you up for success. Coverage for certain work-from-home (WFH) equipment.

• Cambly for colleagues for whom English is not their first language.

• Join an international, travel-loving team with a passion for adventure and innovation.

About WeTravel

Founded in 2016, WeTravel aims to be the Operating System of any multi-day and group tour operator.

Travel gives people new experiences and brings them together, sometimes in life-changing ways. That’s especially the case for group travel and multi-day travel where the trip participants (travellers) get to really immerse themselves. Passionate travel organizers make this magic happen and WeTravel is here to support those travel companies. We help them publish their trip offerings, generate leads and follow through to convert them to bookings, process payments around the world, pay suppliers/vendors, and digitise their operations. This helps multi-day travel organizers get more bookings, save time, and save money.

We are a global, diverse, fun team with high ambitions but no ego. Our team is driven to continuously improve our technology; ensuring that our clients always have the best possible solutions at their fingertips. We have offices in San Francisco, Amsterdam, Boston, Sydney, and Baku.

Equal Opportunities

WeTravel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds, experiences, and perspectives. If you're excited about this opportunity and believe you're a good fit, we encourage you to apply and join us in transforming the travel industry!