Growth Marketing Director, E‑Commerce & Loyalty — Remote

royalbankcanada; Saint-Eustache; Remote; CAD 130,000 - 170,000; Full time

Benefits offered by this job

Insurance

Paid holidays

Life insurance

Insurance of medical and paramedical

Sick leave

Employee Assistance Program (EAP)

Free parking

Recognition of years of service

Long Term Disability Insurance

Job summary

DAVIDsTEA in Montreal is seeking a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing. You will lead a small team of marketing specialists and partner with data analytics to drive growth.

Responsibilities include building a testing roadmap across pages and offers, optimizing checkout and search, managing paid media budgets, SEO, email/SMS programs, and loyalty initiatives. Remote-friendly in Canada with travel as needed.

Qualifications

• 7+ years in growth, performance, lifecycle or digital marketing, ideally in retail/ecommerce.
• Proven track record managing significant paid digital media budgets and hitting acquisition/efficiency targets.
• Strong fluency across paid media, SEO/SEM, email/lifecycle marketing, and BI reporting tools.
• Comfortable with data: build/interpret dashboards, cohort/LTV analysis, translate numbers into action.
• Experience running structured A/B and multivariate tests.
• Strong project management, able to juggle multiple campaigns and stakeholders.
• Bonus: marketplaces, affiliate/influencer programs, or loyalty programs.
• Location: Montreal or remote in Canada, with travel ability.

Responsibilities

• Own site conversion, demand capture, and lifecycle marketing.
• Build and run testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to improve conversion and LTV.
• Optimize conversion and ensure site search and tracking perform reliably.
• Own the agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targets.
• Ensure accurate media tracking and attribution across paid channels and our performance marketing partner.
• Manage branded search, and paid social with audience‑targeted, CAC/ROAS‑optimized spend.
• Own SEO and monitor and experiment with AEO, to optimize for both.
• Establish and own email/SMS and lifecycle marketing strategy and design world‑class retention and loyalty programs with clear success metrics; then implement and execute.
• Create an operational playbook for segment‑specific channel mix, cadence, offer approach, and measurement.
• Mentor and manage a small team of marketing specialists/analysts.

Skills

Growth marketing

Paid media

SEO/SEM

Email marketing

Lifecycle marketing

Data dashboards

A/B testing

Project management

Tools

Looker

Tableau

Job description

DAVIDsTEA in Montreal is seeking a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing. You will lead a small team of marketing specialists and partner with data analytics to drive growth.

Responsibilities include building a testing roadmap across pages and offers, optimizing checkout and search, managing paid media budgets, SEO, email/SMS programs, and loyalty initiatives. Remote-friendly in Canada with travel as needed.