(Sr.) Partnerships Manager - 557 EN

export development canada exportation et developpement canada; Montreal (administrative region); Teletrabalho; CAD 120 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Insurance

Paid holidays

Life insurance

Insurance of medical and paramedical

Sick leave

Employee Assistance Program (EAP)

Free parking

Recognition of years of service

Long Term Disability Insurance

Resumo da oferta

DAVIDsTEA, based in Montreal, seeks a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing. You will lead a testing roadmap across landing pages and checkout flows, manage the paid media budget, and own SEO and lifecycle strategies to drive retention and growth.

Ideal candidates have 7+ years in growth/digital marketing within retail or ecommerce, strong data skills, and a track record of optimizing CAC/ROAS.

Qualificações

• 7+ years in growth, performance, lifecycle or digital marketing in retail/ecommerce
• Proven track record managing large paid digital media budgets
• Fluency across paid media, SEO/SEM, email marketing, and BI reporting
• Comfortable with data, dashboards, cohort/LTV analysis
• Experience running structured A/B and multivariate tests
• Strong project management and cross-functional collaboration
• Bias toward action and iteration; fast-paced environment

Responsabilidades

• Own site experience, PDP optimization and checkout flow end-to-end
• Build and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to consistently improve conversion and LTV
• Optimize conversion and ensure site search and tracking perform reliably
• Own the agency relationship and paid media budget with our performance marketing partner
• Ensure accurate media tracking and attribution across paid channels and our partner
• Manage branded search, and paid social with CAC/ROAS-optimized spend
• Own SEO and monitor and experiment with AEO, to optimize for both
• Establish and own email/SMS lifecycle strategy and loyalty programs
• Create an operational playbook for segment-specific channel mix, cadence, offer approach, and measurement
• Mentor and manage a small team of marketing specialists/analysts
• So are YOU our next Growth Marketing Director?

Conhecimentos

Paid media

Lifecycle marketing

Data analysis

A/B testing

SEO/SEM

Project management

Stakeholder mgmt

Ferramentas

Looker

Tableau

Google Analytics

Google Ads

Meta Ads

Descrição da oferta de emprego

DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 23 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!

About the role

We are looking for a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing.

Responsibilities

Site and conversion:

Own site experience, PDP optimization and checkout flow end-to-end

Build and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to consistently improve conversion and LTV

Optimize conversion and ensure site search and tracking perform reliably

Demand capture:

Own the agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targets

Ensure accurate media tracking and attribution across paid channels and our performance marketing partner

Manage branded search, and paid social with audience-targeted, CAC/ROAS-optimized spend

Own SEO and monitor and experiment with AEO, to optimize for both

Lifecycle and retention:

Establish and own email/SMS and lifecycle marketing strategy and design world-class retention and loyalty programs (Frequent Steepers) with clear success metrics; then implement and execute

Create an operational playbook for segment-specific channel mix, cadence, offer approach, and measurement

Mentor and manage a small team of marketing specialists/analysts

So are YOU our next Growth Marketing Director?

Requirements

• 7+ years in growth, performance, lifecycle or digital marketing, ideally in retail, ecommerce, or DTC
• Proven track record managing significant paid digital media budgets and hitting acquisition/efficiency targets
• Strong fluency across paid media, SEO/SEM, email/lifecycle marketing, and paid media platforms, plus a BI tool (Looker, Tableau, or similar) for reporting
• Comfortable with data: can build and interpret dashboards, run cohort/LTV analysis, and translate numbers into action
• Experience running structured A/B and multivariate tests
• Strong project management skills — able to juggle multiple campaigns and cross-functional stakeholders at once
• Thrives in a fast-paced, dynamic environment
• A bias toward action and iteration over perfection
• Bonus: experience with marketplaces (Amazon, Walmart), performance-based affiliate/influencer programs, or loyalty programs
• Location: Montreal or remote in Canada, with ability to travel

Sound good? Then join us in our mission of making the world smile— one cup at a time.

DAVIdsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility.

Please let us know if you require accommodation during the recruitment process.

• Insurance
• Paid holidays
• Life insurance
• Insurance of medical and paramedical expenses
• Sick leave
• Employee Assistance Program (EAP)
• Free parking
• Recognition of years of service
• Long Term Disability Insurance

Hours per Week: 40

Shift: Day

Schedule: Full-Time

The use of the masculine gender has been adopted in order to lighten the text and has no discriminatory intent.