Growth Marketing Director

DAVIDsTEA Inc.; Mount Royal; Remote; CAD 130,000 - 180,000; Full time

Benefits offered by this job

Insurance

Paid holidays

Life insurance

Medical & paramedical expenses

Sick leave

Employee Assistance Program

Free parking

Recognition of years of service

Long Term Disability Insurance

Job summary

DAVIDsTEA Inc. seeks a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing. Based in Montreal or remote in Canada, with travel as needed, you will lead optimization of the site experience, A/B testing, and multi-channel campaigns to drive growth.

You will manage paid media, SEO, email marketing, and loyalty initiatives, while mentoring a small team of analysts. 7+ years in growth marketing in retail/ecommerce is preferred.

Qualifications

• 7+ years in growth, performance, lifecycle or digital marketing, ideally in retail, ecommerce, or DTC.
• Proven track record managing significant paid digital media budgets and hitting acquisition/efficiency targets.
• Strong fluency across paid media, SEO/SEM, email/lifecycle marketing, and paid media platforms, plus a BI tool (Looker, Tableau, or similar) for reporting.
• Comfortable with data: can build and interpret dashboards, run cohort/LTV analysis, and translate numbers into action.
• Experience running structured A/B and multivariate tests.
• Strong project management skills — able to juggle multiple campaigns and cross-functional stakeholders at once.
• Bonus: marketplaces, affiliate/influencer programs, or loyalty programs.

Responsibilities

• Own site experience, PDP optimization and checkout flow end-to-end.
• Build and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to improve conversion and LTV.
• Own agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targets.
• Ensure accurate media tracking and attribution across paid channels and our partner.
• Manage branded search, and paid social with CAC/ROAS-optimized spend.
• Own SEO and monitor and experiment with AEO to optimize for both.
• Establish and own email/SMS and lifecycle marketing strategy and design world-class retention and loyalty programs; implement.
• Create an operational playbook for segment-specific channel mix, cadence, offer approach, and measurement.
• Mentor and manage a small team of marketing specialists/analysts.

Skills

Paid media

SEO/SEM

Email lifecycle

Data dashboards

A/B testing

Project management

Tools

Looker

Tableau

Job description

DAVIdsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 23 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!

About the role

We are looking for a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing.

Responsibilities

Site and conversion:

• Own site experience, PDP optimization and checkout flow end-to-end
• Build and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to consistently improve conversion and LTV
• Optimize conversion and ensure site search and tracking perform reliably

Demand capture:

• Own the agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targets
• Ensure accurate media tracking and attribution across paid channels and our performance marketing partner
• Manage branded search, and paid social with audience-targeted, CAC/ROAS-optimized spend
• Own SEO and monitor and experiment with AEO, to optimize for both

Lifecycle and retention:

• Establish and own email/SMS and lifecycle marketing strategy and design world-class retention and loyalty programs (Frequent Steepers) with clear success metrics; then implement and execute
• Create an operational playbook for segment-specific channel mix, cadence, offer approach, and measurement
• Mentor and manage a small team of marketing specialists/analysts

So are YOU our next Growth Marketing Director?

Requirements

• 7+ years in growth, performance, lifecycle or digital marketing, ideally in retail, ecommerce, or DTC
• Proven track record managing significant paid digital media budgets and hitting acquisition/efficiency targets
• Strong fluency across paid media, SEO/SEM, email/lifecycle marketing, and paid media platforms, plus a BI tool (Looker, Tableau, or similar) for reporting
• Comfortable with data: can build and interpret dashboards, run cohort/LTV analysis, and translate numbers into action
• Experience running structured A/B and multivariate tests
• Strong project management skills — able to juggle multiple campaigns and cross-functional stakeholders at once
• Thrives in a fast-paced, dynamic environment
• A bias toward action and iteration over perfection
• Bonus: experience with marketplaces (Amazon, Walmart), performance-based affiliate/influencer programs, or loyalty programs
• Location: Montreal or remote in Canada, with ability to travel

Sound good? Then join us in our mission of making the world smile— one cup at a time.

DAVIdsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility.

Please let us know if you require accommodation during the recruitment process.

• Insurance
• Paid holidays
• Life insurance
• Insurance of medical and paramedical expenses
• Sick leave
• Employee Assistance Program (EAP)
• Free parking
• Recognition of years of service
• Long Term Disability Insurance

Hours per Week: 40
Shift: Day
Schedule: Full-Time

The use of the masculine gender has been adopted in order to lighten the text and has no discriminatory intent.