Senior Manager, CRM

Groupe Dynamite Inc.; Mount Royal; On-site; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Bonus plan

Retirement savings

Insurance

Employee discount

Private sample sales

Flexible vacation

Job summary

Groupe Dynamite Inc. in Montréal is seeking a Senior Manager, CRM to own the strategy and long‑term roadmap for email, SMS, and app push, leading the CRM team to deliver personalized experiences.

You'll drive engagement and lifetime value through customer insights, advanced segmentation, and iterative testing, while partnering with brand, product, IT, and other stakeholders to scale CRM across channels and regions.

Qualifications

• Bachelor's degree in Marketing, Business, Strategic Management, or a quantitative field.
• 8+ years in digital CRM, lifecycle marketing, or relevant management consulting.
• 4+ years of direct people management.
• Hands-on experience with Braze, Salesforce Marketing Cloud, Klaviyo, or a comparable enterprise CRM/CDP.
• Experience operating within an Agile framework (JIRA, Confluence).
• Strong quantitative background with data-driven approach and reporting tools like GA4, Sigma, Snowflake, or Supermetrics.
• Hands-on experience with first-party data for deep personalization.
• Experience building financial forecasting models and budgets.
• Adept at data storytelling and presenting to senior leadership.
• Bilingual French and English for daily communication.

Responsibilities

• Set CRM vision and multi-year roadmap across email, SMS, and app push.
• Guide smart, next-best-action orchestration to grow engagement and LTV; own CRM budget and ROI decisions.
• Set high standards, document processes, and enforce CRM governance; improve team output.
• Bring AI into decision-making, outputs, and workflows to boost efficiency and CX.
• Partner with brand, creative, product, IT, and stakeholders to align priorities and unblock teams.
• Research, prepare, and pitch executive-level business cases for new investments.
• Drive CRM A/B testing program for learning and value.
• Report on CRM performance using Excel, GA4, Sigma, Snowflake, etc.
• Coach and develop direct reports; build a best-in-class team.
• Stay compliant with CASL, GDPR, and data privacy across markets.
• Be the CRM thought leader; introduce innovation and best practices.

Skills

CRM strategy

People leadership

Stakeholder management

Data storytelling

A/B testing

Budget management

Change leadership

Influencing skills

Bilingual French English

Agile mindset

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Braze

Salesforce Marketing Cloud

Klaviyo

Segment

Optimove

JIRA

Confluence

Google Analytics 4

Sigma

Snowflake

Job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal‑based, public company of integrated omni‑channel brands, designing and distributing accessible, trend‑forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer‑centric core of GDI's long‑standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

Join the Customer Retention team as our Senior Manager, CRM. This is an exciting time of rapid growth and geographical expansion for GDI, with new technical capabilities for the team. You'll own the strategy and long‑term roadmap for our CRM channels, email, SMS, and app push, with emerging channels launching soon, and lead the full CRM team to deliver best‑in‑class, personalized customer experience. Reporting to the Director, Customer Retention, you'll be the strategic owner of CRM performance, setting the vision for how we grow engagement and lifetime value through customer insight, advanced personalization, segmentation, and iterative testing, while staying close enough to the work to guide execution and unblock your team day to day.

This is a people management role where you'll also collaborate closely across teams and gain regular visibility with the leadership team. Be part of our ongoing shift from a traditional brick & mortar retailer to a global omni‑channel leader and tech‑first fashion disruptor.

Responsibilities:

• Set the vision, CRM strategy, and multi-year roadmap across email, SMS, and app push, with plans to expand into new channels;
• Guide the team on smart, next-best-action orchestration strategies to grow customer engagement and lifetime value;Own, monitor, and manage the CRM budget, making spend decisions that optimize ROI;
• Set high standards, document processes, and enforce CRM governance, continuously improving the quality, speed, and efficiency of the team's output;
• Bring AI into our decision‑making, output, and workflows, whether to improve operational efficiency or the customer experience;
• Partner closely with brand, creative, product owners, IT, and other stakeholders to align on priorities, resolve issues, and unblock the working teams;
• Research, prepare, and pitch executive‑level business cases to secure new investment or gain cross-functional alignment;
• Drive and operationalize the CRM A/B testing program for learning, innovation, and added customer value;
• Report on, analyze, and audit CRM performance data, deep‑diving with tools such as Excel, Sigma, Snowflake, and Google Analytics 4, to surface deeper insights, proactively course correct, and highlight new opportunities;
• Coach and develop the skills of your direct reports, building a best‑in‑class team with a clear path for their career growth;
• Stay on top of CASL, GDPR, and other data and privacy regulations across the markets we operate in, and ensure GDI's ongoing compliance;
• Be the visionary and thought leader on CRM, bringing innovation, new ideas, and best practices to the team.

Qualifications:

• Bachelor's degree in Marketing, Business, Strategic Management, or a quantitative field required; an MBA or equivalent advanced degree is an asset;
• 8+ years of hands‑on experience in digital CRM, lifecycle marketing, or relevant management consulting;
• 4+ years of direct people management experience;
• Hands‑on experience with Braze, Salesforce Marketing Cloud, Klaviyo, or a comparable enterprise CRM and/or CDP such as Segment or Optimove;
• Experience operating within an Agile framework (JIRA, Confluence);
• Strong quantitative background, data‑driven, with sharp problem‑solving, A/B testing, and data‑auditing skills, and expertise in reporting tools such as Google Analytics 4, Sigma, Snowflake, or Supermetrics;
• Hands‑on experience with first‑party data collection aimed at deep personalization;
• Experience building financial forecasting models and managing budgets;
• Adept at data storytelling and presenting to senior leadership;
• A fast, confident, thoughtful decision‑maker who is comfortable leading through change;
• Strong influencing skills, with good judgement in weighing business tradeoffs in time, budget, and impact;
• Strong understanding of the fashion retail industry is a plus;
• Bilingualism (French and English) is required for daily communication with suppliers, employees, and stakeholders, both within and outside of Quebec.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance‑driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.