Growth Marketer

Vendasta; Saskatoon; On-site; CAD 85,000 - 125,000; Full time

Benefits offered by this job

AI-first culture

High-performance environment

Global impact

Job summary

Vendasta seeks a Growth Marketer to owns the full customer lifecycle from onboarding to retention. You will design cross-channel programs across email, in-app, and webinars, leveraging data, triggers and automation to activate and expand customer value.

Expect to work with AI-driven personalization and rapid testing to improve activation, engagement and lifetime value. You will collaborate with Product Marketing, Content, Sales and RevOps to close gaps in lifecycle flows, run multivariate tests,

Qualifications

• 5+ years in lifecycle or retention marketing (B2B SaaS preferred).
• Strong segmentation, targeting and trigger-based automation experience.
• Proven ability to manage multiple campaigns and use data to drive decisions.
• Familiarity with AI-assisted messaging and content generation.

Responsibilities

• Own lifecycle strategy across onboarding, activation, engagement, upsell and retention.
• Plan and launch multi-channel campaigns (email, in-app, push, webinars).
• Build and optimize automated journeys using customer data and triggers.
• Run experiments (A/B tests) on copy, cadence and channels and report on engagement and churn.
• Use AI to write and refine messaging and share results with Demand Gen team.

Skills

Lifecycle marketing

B2B SaaS

A/B testing

AI usage

CRM platforms

Campaign management

Education

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

Salesforce

Job description

Are you energized by turning new sign-ups into loyal, growing customers? Does building the email, in-app and automated journeys that take someone from first login to long-term value get you up in the morning? We are looking for a Growth Marketer who owns the full customer lifecycle to help Vendasta's partners and customers activate, expand and stay.

About the Job

Getting a customer is only the start. This role owns what happens next: onboarding, activation, engagement, upsell and retention. You'll design and run cross-channel lifecycle programs that send the right message at the right time, built on customer data, behavioral triggers and automation. You'll use AI to personalize at scale and test faster, and you'll measure your work by activation, conversion, churn and lifetime value.

Your Impact

As a Growth Marketer you'll work with Product Marketing, Content, Sales, Customer Success and RevOps to:

• Own the lifecycle strategy for onboarding, activation, engagement, upsell and retention across customer segments.
• Plan and launch multi-channel campaigns across email, in-app, push and webinars, built for each stage of the customer journey.
• Build and keep improving automated journeys in tools like HubSpot or Marketo, using customer data and behavioral triggers to personalize each touchpoint.
• Find the gaps in existing lifecycle flows and launch new programs that lift engagement and retention.
• Run A/B tests on copy, creative, cadence and channel mix, and report on engagement, conversion, churn and lifetime value with RevOps.
• Use AI to write and refine messaging, segment audiences and automate reporting, and share what works with the rest of the Demand Gen team.

What You Bring to the Table

• You have at least 5 years of experience in lifecycle or retention marketing, ideally in B2B SaaS.
• You know segmentation, behavioral targeting and trigger-based automation well, and you've built journeys in marketing automation and CRM platforms such as HubSpot, Marketo or Salesforce.
• You make decisions from campaign data, you write clear, customer-first copy, and you can run several campaigns at once without dropping one.
• You already use AI tools in your day-to-day work to generate and test content, build segments or predict churn.
• You're ready to bring those workflows to a team. It's an asset if you know SaaS metrics and customer health signals such as activation rate and churn, and a degree in Marketing, Communications, Business or a related field is a plus.

Perks

Join the Vendasta team, where your professional mastery and intellectual growth drive our platform forward. Step into an AI-first organization built for elite problem solvers who thrive on tackling complex business challenges and scaling sophisticated, automation-driven solutions.

Accelerate your professional trajectory through rigorous learning tracks, continuous operational development, and exposure to cutting-edge AI methodologies designed to push the boundaries of the B2B SaaS industry. We are bound by a high-performance culture rooted in our core values—Drive, Innovation, Respect, and Agility—where the true reward is the complexity of the challenge and the scale of your global impact. At Vendasta, you will find the infrastructure to build, the ecosystem to innovate, and an elite peer group required to sharpen your expertise.

Master your craft. Solve the impossible. Build the future of SaaS with us.