Growth Engineer - SEO, SEM & AI Search

Self Money Care; Canada; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work opportunity

3-month project

Potential transition to full-time

Autonomy and ownership

Direct leadership collaboration

Cross-SEO/SEM/GEO/GEM/AI channels

Hands-on role with measurable outcomes

Opportunities in cloud/AI/tech consult

Job summary

Self Money Care is seeking a Growth Engineer based in Canada to own the end-to-end growth motion across SEO, SEM, GEO, and GEM. You will drive qualified B2B leads and revenue through search and AI-driven discovery, balancing strategy with hands-on implementation.

You will work directly with leadership in a fast-moving, experiment-led environment, identifying opportunities and launching campaigns. The initial three-month project may transition to full-time based on results.

Qualifications

• Hands-on experience across SEO and SEM with direct execution and measurement.

Responsibilities

• Develop and execute an integrated growth strategy across SEO, SEM, GEO and GEM.
• Increase visibility on Google and AI-driven search/discovery platforms.
• Identify high-intent opportunities for cloud, AI, data, FinOps and tech consulting buyers.
• Own keyword research, search-intent analysis, and content/search growth opportunities.
• Execute on-page SEO and resolve technical SEO issues.
• Build and optimize paid search campaigns, especially Google Ads.
• Optimize content and landing pages to drive qualified demand.
• Improve visibility and relevance in generative AI search experiences.
• Run experiments across messaging, keywords, landing pages, campaigns and channels.
• Establish measurement and attribution across the full funnel to leads and revenue.
• Monitor performance and adjust campaigns based on data.
• Collaborate with leadership to set growth priorities and translate insights into action.

Skills

SEO

SEM

GEO (Generative Engine Optimization)

GEM (Generative Engine Marketing)

AI search

B2B leads

commercial outcomes

Google Ads

Google Analytics

independent execution

strategy to execution

stakeholder communication

Tools

Google Ads

Google Analytics

attribution tools

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Engineer - SEO, SEM & AI Search based in Canada.

This is a hands-on growth role focused on generating qualified B2B leads and measurable revenue through search and AI-driven discovery channels.
You will own the full growth motion across SEO, SEM, Generative Engine Optimization, and Generative Engine Marketing.
The role combines strategic thinking with direct execution, from identifying high-intent opportunities to launching campaigns and optimizing content and landing pages.
You will help strengthen visibility across traditional search engines and emerging AI-powered discovery experiences.
Success will be measured by business outcomes such as qualified leads, pipeline, attribution, and revenue rather than traffic alone.
You will work closely with leadership in a fast-moving, experimentation-driven environment where you are expected to identify opportunities and implement solutions independently.
The initial engagement is structured as a three-month project, with the potential to transition into a full-time position.

Accountabilities

• Develop and execute an integrated growth strategy spanning SEO, SEM, Generative Engine Optimization (GEO), and Generative Engine Marketing (GEM).

• Increase visibility across Google and emerging AI-driven search and discovery platforms.

• Identify high-intent search opportunities relevant to buyers of cloud, AI, data, FinOps, and technology consulting services.

• Own keyword research, search-intent analysis, competitive research, and identification of content and search-growth opportunities.

• Execute on-page SEO initiatives and identify and resolve technical SEO issues that impact organic performance.

• Build, manage, test, and optimize paid search campaigns, particularly Google Ads.

• Optimize existing content and develop recommendations for new landing pages and search-focused content designed to drive qualified demand.

• Improve visibility, relevance, and citation potential across generative AI search experiences.

• Run continuous experiments across messaging, keywords, landing pages, campaigns, and acquisition channels.

• Build and maintain measurement and attribution across the full funnel, connecting search activity to leads, opportunities, and revenue.

• Monitor campaign and organic performance and make hands-on adjustments based on data and business results.

• Partner directly with leadership to identify growth priorities, evaluate opportunities, and translate insights into execution.

Requirements

• Strong hands-on experience across SEO and SEM, including personally executing, optimizing, and measuring search campaigns.

• Current understanding of Generative Engine Optimization, AI search, LLM discovery, and the ways generative search is reshaping traditional SEO.

• Demonstrated experience generating B2B leads and pipeline through search or other digital acquisition channels.

• Strong understanding of how search performance translates into commercial outcomes, including qualified leads, opportunities, and revenue.

• Experience in cloud technology, technology consulting, IT services, professional services, SaaS, or another B2B technology environment is strongly preferred.

• Strong knowledge of the Google search ecosystem and relevant analytics, advertising, measurement, and attribution tools.

• Ability to independently identify growth opportunities, prioritize initiatives, and execute without relying heavily on large teams or external agencies.

• Comfortable moving between strategy, data analysis, experimentation, content optimization, campaign management, and hands-on implementation.

• Strong analytical mindset with the ability to turn performance data into actionable decisions and continuous improvements.

• Commercially focused approach, with success measured by business impact rather than traffic, rankings, or vanity metrics alone.

• Strong communication and stakeholder-management skills, particularly when collaborating directly with senior leadership.

• Entrepreneurial, proactive, and comfortable working in an environment where priorities can evolve quickly.

Benefits

• Remote working opportunity for candidates based in North America or Europe.

• Initial 3-month project engagement.

• Potential opportunity to transition into a full-time position based on performance and business needs.

• High degree of autonomy and ownership over the search-driven growth function.

• Direct collaboration with senior leadership on growth priorities and commercial opportunities.

• Opportunity to work across SEO, SEM, GEO, GEM, AI search, and emerging digital discovery channels.

• Hands-on role with the ability to directly influence qualified lead generation, pipeline, and revenue.

• Dynamic environment focused on experimentation, measurable outcomes, and continuous optimization.

• Opportunity to work within the cloud, data, AI, and technology consulting ecosystem.