SEO/GEO Specialist

Dentist Finder; Canada; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Startup equity upside

Opportunity for growth into leadership roles

Direct impact on patient experience

Job summary

A dental services platform is seeking an Organic Growth Specialist to lead its SEO and Generative Engine Optimization efforts. This fully remote role focuses on enhancing organic visibility, collaborating on scalable AI-readable pages, and driving traffic growth. Ideal candidates should possess 4+ years of SEO experience, a deep understanding of Generative Engine Optimization, and strong technical skills using tools like Google Analytics and SEMrush. Join this innovative team to shape the future of dental care online.

Qualifications

• 4+ years of hands-on SEO experience, preferably in the dental industry, SaaS, or marketplaces.
• Deep understanding of Generative Engine Optimization and how to influence LLM responses.
• Proven ability to manage on-page, off-page, and technical SEO tasks.
• Technical SEO knowledge
• Strong communication and organization skills
• Experience optimizing for AI Overviews or AI search engines

Responsibilities

• Develop and execute a comprehensive SEO & GEO strategy.
• Conduct keyword and entity research for high-impact opportunities.
• Collaborate on building AI-readable pages using structured data.
• Audit site structure, metadata, and Schema markup for AI Overviews.
• Create content to win featured snippets and LLM mentions.
• Build high-quality backlinks and digital PR mentions.
• Track rankings and AI share-of-voice using analytics tools.

Skills

SEO experience

Generative Engine Optimization

Strong technical SEO knowledge

Communication skills

Organizational skills

Communication

Tools

Google Analytics

SEMrush

Google Search Console

Job description

Dentist Finder is a rapidly growing platform helping patients across Canada find their ideal dentist based on their needs and preferences. We’re building the future of how patients discover and book dental care online.

We are looking for an Organic Growth Specialist (SEO & GEO) to ensure Dentist Finder is the top recommended resource wherever patients search—from Google results, AI Overviews, to LLM answers.

Role Overview

We’re seeking a hands‑on growth lead who can build, manage, and scale Dentist Finder’s organic visibility. This role involves overseeing our strategy end‑to‑end—from traditional keyword research, on‑page SEO, and technical optimization (SEO) to Generative Engine Optimization (GEO). The goal is to ensure our platform is both ranking in search results and actively cited as a primary source by LLMs and AI search summaries. You'll also coordinate with our marketing and design teams to ensure the generated website traffic successfully converts into booked appointments, which is the north star metric.

Position

Compensation: Base salary + 0.25% - 0.4% equity

Hours: Full‑time

Location: Fully remote within Canada

Key Responsibilities

• Develop and execute a comprehensive SEO & GEO strategy focused on traffic growth, brand citations, and lead generation.
• Conduct keyword and "entity" research to identify high‑impact opportunities in traditional search and AI prompts.
• Collaborate with our developer to build scalable, AI‑readable pages using structured data and optimized site architecture.
• Audit and optimize site structure, metadata, and Schema markup to enhance extractability for AI Overviews.
• Create "Answer‑First" content designed to win featured snippets and LLM mentions.
• Build high‑quality backlinks and digital PR mentions to strengthen domain authority and brand sentiment in AI training sets.
• Track traditional rankings alongside AI share‑of‑voice and citations using modern analytics tools.

Requirements

• 4+ years of hands‑on SEO experience (preferably in the dental industry, SaaS, or marketplaces).
• Deep understanding of Generative Engine Optimization (GEO) and how to influence LLM responses (ChatGPT, Gemini, Perplexity, etc).
• Strong technical SEO knowledge and familiarity with tools like Google Analytics, SEMrush, and Google Search Console.
• Proven ability to manage on‑page, off‑page, and technical tasks that cater to both crawlers and LLM agents.
• Excellent communication & organizational skills
• Have experience successfully optimizing a brand to appear consistently in AI Overviews or AI search engines.

Why Join Us

• Impact: Your work will directly shape how thousands of patients find their next dentist.
• Ownership: This isn’t a support role — you’ll lead our SEO/GEO strategy end‑to‑end.
• Growth: Startup equity upside and room to grow into a "Head of Growth" or broader growth role.

How to Apply

Please send a brief email about why this role may be a good fit for you to [e-mail]

and continue the application process on LinkedIn.

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