Growth-Driven Digital & Performance Marketing Leader

Nuvistamentalhealth; Canada; Hybrid; CAD 85,000 - 125,000; Full time

Job summary

NuVista Mental Health is seeking a Digital and Performance Marketing Manager to oversee digital marketing performance, clinic marketing operations, and lead tracking across NuVista and its sub-brands and co-branded clinics.

This is a creative, strategic and analytical role focused on improving patient acquisition, optimizing digital performance, and aligning marketing initiatives with clinic growth objectives.

Qualifications

• 5–8+ years of digital marketing, performance marketing, analytics, or integrated marketing.
• Experience in healthcare, mental health, multi-location organizations, or regulated industries is preferred.
• Strong understanding of digital advertising platforms (Google Ads, Meta Ads) and analytics tools.
• Experience with CRM systems, lead tracking platforms, and reporting dashboards.
• Strong analytical and problem-solving skills with data interpretation abilities.
• Understanding of SEO, website optimization, conversion tracking, and digital acquisition strategies.

Responsibilities

• Oversee digital marketing channels and optimize performance across brands and locations.
• Develop and maintain dashboards and reporting for lead generation and acquisition performance.
• Collaborate with agencies and internal teams to improve campaign effectiveness and visibility.
• Coordinate clinic marketing opportunities and local campaigns with Operations and Intake.
• Align campaigns with brand standards and patient experience objectives.

Skills

Digital marketing

Performance marketing

Marketing analytics

Healthcare marketing

Lead tracking

CRM systems

Data-driven decision making

Tools

Google Ads

Meta Ads

SEO

Web analytics

CRM platforms

Job description

NuVista Mental Health is seeking a Digital and Performance Marketing Manager to oversee digital marketing performance, clinic marketing operations, and lead tracking across NuVista and its sub-brands and co-branded clinics.

This is a creative, strategic and analytical role focused on improving patient acquisition, optimizing digital performance, and aligning marketing initiatives with clinic growth objectives.