Growth & Demand Gen Manager — B2B SaaS

Operto Guest Technologies Inc.

Vancouver

Hybrid

CAD 75,000 - 90,000

Full time

8 days ago

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Benefits offered by this job

Comprehensive Health Benefits

Paid Time Off

Competitive Compensation

Hybrid Work

Winter Break

Job summary

Operto Guest Technologies Inc. is seeking a Demand Generation Manager in Vancouver to build the marketing engine behind the STAR business.

You will connect campaigns, content, lifecycle marketing, events, and engagement into a repeatable growth system. You will work with the Head of Marketing and collaborate with Sales, Customer Success, and Product to drive integrated programs across email, web, webinars, events, and automation.

Qualifications

3–5 years of experience in demand generation, B2B SaaS marketing, or campaign execution.
Experience executing multi-channel campaigns end-to-end, including webinars and event marketing.
Hands-on experience with HubSpot or similar CRM / automation tools.
Comfortable building landing pages, publishing content in a CMS, and managing campaign assets independently.
Strong copywriting instincts – write emails, landing pages, and campaign messaging that drives action.
Familiarity with marketing attribution and reporting, especially around SQLs, conversion, and pipeline.
Experience using AI tools to improve marketing workflows and execution.

Responsibilities

Own day-to-day execution and continuous improvement of the STAR marketing engine.
Plan, build, and launch integrated marketing campaigns across email, web, webinars, events, social, content, and marketing automation.
Create campaign assets including emails, landing pages, forms, and supporting content.
Partner with internal teams and external agencies to deliver campaigns on time and optimize performance.
Build nurture programs and automated customer journeys that move prospects through the funnel.
Improve lead management, lifecycle stages, lead scoring, and marketing automation.
Monitor campaign performance, identify opportunities to improve conversion, and optimize programs over time.
Support webinar and event execution, including promotion and follow‑up.
Manage newsletters, blog publishing, and content distribution.
Keep campaigns organized, on track, and moving.
Use AI and modern marketing tools to improve execution and efficiency.
Develop customer communications including newsletters, product updates, webinars, and educational campaigns.
Partner with Customer Success to support customer engagement, product adoption, and expansion opportunities.