Groups - Supervisor, Group Sales

Sunwing; Laval (administrative region); Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work opportunities

Great travel perks

GoodLife corporate discount

Comprehensive benefits package

RRSP matching program

Growth and development opportunities

Free parking

Open‑concept, collaborative workspace

Social responsibility initiatives

Job summary

Sunwing Vacations Group is seeking a Group Sales Supervisor to lead a bilingual team and drive group sales targets. You will train and coach Group Sales Representatives, monitor performance, and ensure high‑quality customer service across calls and emails.

The role requires at least 1 year of sales experience, French–English fluency, and strong communication. Hybrid work, travel perks, and comprehensive benefits are offered.

Qualifications

• Minimum 1 year of sales and customer service experience.
• Bilingual in French and English with excellent verbal and written communication.
• Excellent interpersonal skills and the ability to develop strong working relationships with colleagues and peers.
• Strong negotiation and problem‑solving abilities.
• Demonstrated initiative and a commitment to customer service excellence.
• Good working knowledge of Microsoft Office.
• Experience with TTS or other reservation systems is considered an asset.
• TICO/OPC certification is required.

Responsibilities

• Create and maintain a motivated, high‑performing and highly customer‑focused Group Sales Team.
• Provide ongoing training and coaching to Group Sales Representatives, Group Sales Agents and Group Sales Coordinators on processes, policies, customer service excellence and selling skills.
• Manage the performance of the Group Sales Team through regular monitoring of sales targets and feedback provided during team meetings and individual one‑on‑ones.
• Ensure individual targets are achieved and address performance issues through coaching and support.
• Provide structured performance management through regular and documented feedback to support employee development and success.
• Ensure calls, emails and other customer communication channels are answered according to established service levels, both in terms of response time and quality.
• Ensure quality control of the team’s group bookings.
• Collaborate effectively with cross‑functional teams.
• Attend trade shows, conferences and other work‑related events.
• Perform other duties as assigned.

Skills

Bilingual in French & English

Sales experience

Customer service

Interpersonal skills

Negotiation

Microsoft Office

TTS/reservation systems experience

TICO/OPC certification

Tools

TTS reservation system

Job description

About Us

Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

Group Sales Supervisor – Bilingual

The Opportunity

Under Sunwing Vacations, we are looking for a Bilingual Group Sales Supervisor to join the Group Sales Team. In this role, you will ensure employees are properly trained and motivated to deliver exceptional service while being accountable for achieving group sales targets through a customer‑centric approach.

Schedule and Working Conditions

• Position: Permanent full‑time
• Schedule: 35 hours per week, with the possibility of overtime based on business needs

What You’ll Do

• Create and maintain a motivated, high‑performing and highly customer‑focused Group Sales Team.
• Provide ongoing training and coaching to Group Sales Representatives, Group Sales Agents and Group Sales Coordinators on processes, policies, customer service excellence and selling skills.
• Manage the performance of the Group Sales Team through regular monitoring of sales targets and feedback provided during team meetings and individual one‑on‑ones.
• Ensure individual targets are achieved and address performance issues through coaching and support.
• Provide structured performance management through regular and documented feedback to support employee development and success.
• Ensure calls, emails and other customer communication channels are responded to according to established service levels, both in terms of response time and quality.
• Ensure quality control of the team’s group bookings.
• Communicate key performance barriers to the Manager or Director, including pricing issues, competitor promotions and process‑related concerns.
• Collaborate effectively with cross‑functional teams.
• Handle and resolve escalated calls while providing coaching and support to Group Sales Agents and Representatives to minimize the number of escalations.
• Attend trade shows, conferences and other work‑related events.
• Perform other duties as assigned.

What You’ll Need

• Minimum 1 year of sales and customer service experience.
• Bilingual in French and English, with excellent verbal and written communication skills.
• Excellent interpersonal skills and the ability to develop strong working relationships with colleagues and peers.
• Strong negotiation and problem‑solving abilities.
• Demonstrated initiative and a commitment to customer service excellence.
• Good working knowledge of Microsoft Office.
• Experience with TTS or other reservation systems is considered an asset.
• TICO/OPC* certification required.
• TICO / OPC Certification

TICO (Ontario) or OPC (Quebec) certification is considered an asset upon hiring. If you do not hold this certification, it will be required as part of your employment. Fees are associated with the examination and obtaining the certification. The company will cover the cost of the first examination attempt; subsequent attempts will be at the employee’s expense.

What We Offer

• Hybrid work opportunities
• Great travel perks
• GoodLife corporate discount
• Comprehensive benefits package
• RRSP matching program
• Growth and development opportunities
• Free parking
• Open‑concept, collaborative workspace
• Opportunity to give back through our social responsibility initiatives
• See for yourself! @sunwinglife

We thank all who apply; however, only those who meet the qualifications will be contacted.

We are proud to have a workforce made up of passionate people from diverse experiences and backgrounds. We are also committed to employment equity and fostering an inclusive and accessible environment.

Diversity, Equity and Inclusion

Diversity makes us EPIC. We strive to create a culture where everyone feels valued, included and supported.

Violence and Harassment Prevention

We have partnered with White Ribbon to support a survivor‑centered and trauma‑informed approach, with awareness and training programs across our divisions.

Well-Being

We promote initiatives that support employees in Being EPIC and Being Well, both personally and professionally.

Learning and Development

Our programs support skill development, personal leadership and leadership development across teams.

Accommodation

We will accommodate all applicants throughout the recruitment process.

If you require accommodation to apply, please contact [e-mail].

We thank all who apply however only those who meet the qualifications will be contacted.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email [e-mail]