Groupe Dynamite Inc. Experimentation & CRO Analyst

Groupe Dynamite Inc.

Mount Royal

On-site

CAD 85,000 - 120,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Performance bonuses

Group retirement savings with employer

Flexible group insurance

Employee discount at Garage and Dynamé

Exclusive private sample sales

Flexible vacation policy

Job summary

Groupe Dynamite Inc. in Montréal seeks a data‑driven E‑commerce Analytics & Experimentation Lead to own the A/B testing roadmap across web and app for GARAGE and DYNAMITE.

You will design hypotheses, run experiments in SiteSpect and Optimizely, and translate results into revenue impact while collaborating with product, design, development, QA, and marketing teams. The role requires 3–4 years CRO experience, strong statistics, and the ability to communicate insights to business partners.

Qualifications

Degree in Statistics, Mathematics, Computer Science, Data Science, or Engineering.
3–4 years of hands‑on A/B testing and CRO experience in an E‑commerce or digital product environment, with a clear track record of driving measurable conversion impact.
Strong statistical foundation: p-values, confidence intervals, sample size, power, and risks of peeking/multiple testing.
Hands‑on experience with Optimizely.
Experience writing Jira tickets with clear hypotheses, metrics, and acceptance criteria.
Proven ability to own a roadmap and drive it forward independently.
Strong communicator who can translate statistical concepts into business language.
Experience with GA4 or equivalent analytics platforms for funnel analysis and test monitoring.

Responsibilities

Own the end-to-end experimentation roadmap for web and app across both brands, prioritizing tests with a structured scoring framework aligned to quarterly conversion and revenue goals.
Develop data-driven hypotheses from UX research and funnel analytics, translating into test briefs with metrics, audiences, and acceptance criteria.
Set up, QA, and launch experiments in SiteSpect and Optimizely in collaboration with product, design, development, and QA.
Monitor live tests, analyze results with statistical rigour, and present findings through reports, decks, and walkthroughs.
Lead stakeholder communication including monthly roadmap alignment and status updates.
Identify personalization opportunities and champion CRO/UX best practices as a subject matter expert.

Skills

A/B testing

CRO

Statistical reasoning

Strong communicator

Stakeholder collaboration

Education

Bachelor's degree in a quantitative field

Tools

Optimizely

SiteSpect

GA4

Jira

Job description

Overview

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, GARAGE and DYNAMITE. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.

Our core strengths are rooted in our team, our innovation, and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and recognized for their entrepreneurial spirit.

Job Summary

Reporting to the Manager, E-comm Analytics and Experimentation, you will be the engine behind our A/B testing and personalization program across web and app for both the GARAGE and DYNAMITE brands. You will own the experimentation roadmap end to end—from generating creative ideas and insight-led hypotheses to launching live tests, reading results with statistical rigour, and translating wins into measurable revenue impact.

You will be responsible for defining test strategy, setting up and running experiments in SiteSpect and Optimizely, coordinating across product, design, development, and QA teams, and maintaining a high standard of statistical discipline across all test conclusions. In this role, you will partner closely with the Web, App, Paid Media, CRM, E-comm, and Analytics teams across both brands.

Main Responsibilities

Own the end-to-end experimentation roadmap for web and app across both brands, prioritizing tests with a structured scoring framework aligned to quarterly conversion and revenue goals.

Develop data-driven hypotheses from UX research, session recordings, and funnel analytics, and translate them into detailed test briefs (Jira tickets) with clear metrics, audience segments, and acceptance criteria.

Set up, QA, and launch experiments in SiteSpect and Optimizely, coordinating with product, design, development, and QA through staging, UAT sign-off, and go-live.

Monitor live tests, analyze results with statistical rigour (significance, confidence intervals, segment breakdowns), and present findings through results documentation, decks, and video walkthroughs.

Lead stakeholder communication, including monthly roadmap alignment meetings, keeping teams proactively informed of test status, results, and next steps.

Identify personalization opportunities across the funnel and champion CRO/UX best practices as the team's subject matter expert, recommending winning variants for permanent rollout.

Qualifications

Degree in a quantitative field such as Statistics, Mathematics, Computer Science, Data Science, or Engineering;

3 to 4 years of hands‑on A/B testing and CRO experience in an E‑commerce or digital product environment, with a clear track record of driving measurable conversion impact;

Strong statistical foundation: you understand p-values, confidence intervals, sample size calculation, statistical power, and the risks of peeking and multiple testing—and you apply this rigour consistently;

Hands‑on experience with Optimizely;

Experience writing Jira tickets that developers, QA, and stakeholders can easily execute-including clear hypothesis, defined metrics, precise acceptance criteria;