Google Ad Manager (GAM) Publisher Side Coordinator

Glacier FarmMedia Limited; Canada; Remote; CAD 65,000 - 90,000; Full time

Job summary

Glacier FarmMedia is seeking a Google Ad Manager Publisher‑Side Coordinator to join our Canada‑based team. You will handle GAM trafficking, campaign setup, delivery, troubleshooting, and reporting for our publisher‑side ads, ensuring campaigns run on time and meet impressions goals.

This role emphasizes data analysis in Excel, cross‑platform ad delivery, and collaboration across websites, eNewsletters and video to optimize inventory and performance while supporting a remote national team.

Qualifications

• Hands-on GAM experience including trafficking, order and line-item management, creative setup, targeting and reporting.
• Strong understanding of digital ad delivery: pacing, impression goals, frequency capping and optimization.
• Experience troubleshooting delivery issues and discrepancies in performance.
• Familiarity with standard ad formats: display, animated GIFs, HTML5 and third‑party tags, and with GA4 for reporting.

Responsibilities

• Set up and launch campaigns accurately in GAM.
• Monitor pacing and ensure campaigns deliver as promised.
• Troubleshoot delivery issues, creative compatibility, and discrepancies.
• Provide performance reporting and insights to optimize inventory.

Skills

GAM trafficking

Campaign setup

Line-item management

Campaign optimization

Targeting reporting

Troubleshooting delivery

Ad formats (display, GIF, HTML5)

Campaign performance metrics

Excel data analysis

Tools

Google Campaign Manager 360

Microsoft Excel

Job description

Google Ad Manager (GAM) Publisher Side Coordinator

Job No:GMF41

Location:Canada

We’re looking for a candidate to join our team with experience in working with Google Ad Manager (GAM). It’s important to know before applying that we are seeking a candidate with Publisher‑Side experience in GAM. This means managing the ad space a company sells (versus advertising side where you purchase advertising for campaigns in marketing).

The four focus areas for this position include:

• Campaign setup: Accurately building and launching campaigns
• Campaign delivery: Monitoring pacing and ensuring campaigns deliver what was promised
• Troubleshooting: Identifying and resolving technical issues
• Reporting: Understanding campaign performance and identifying discrepancies

Note: The role title and wages will be benchmarked to the successful candidate’s abilities and experience.

Skills:

• Hands‑on experience with Google Ad Manager (GAM), including campaign trafficking, order and line‑item management, creative setup, targeting and reporting
• Strong understanding of digital advertising delivery, including line‑item priorities, impression goals, pacing, frequency capping and campaign optimization
• Experience troubleshooting advertising delivery issues, creative compatibility and discrepancies in campaign performance
• Familiarity with standard digital advertising formats, including display creatives, animated GIFs, HTML5 and third‑party ad tags
• Ability to interpret campaign performance metrics, including impressions, clicks, CTR, CPM and eCPM
• Proficiency with Microsoft Excel for reporting, data analysis and campaign reconciliation.

Qualifications:

• Experience with Google Campaign Manager 360 or other third‑party ad‑serving platforms
• Familiarity with VAST video advertising and video ad‑serving platforms
• Experience managing digital advertising across websites, eNewsletters and video
• Understanding of Google Publisher Tags, click tracking, cache‑busting macros and ad‑serving integrations
• Experience with inventory forecasting, competitive exclusions and advanced targeting within Google Ad Manager
• Familiarity with Google Analytics 4 and digital advertising reporting tools like Google Data Studio

There has never been a better time to join Glacier FarmMedia to start your career development. We prioritize on‑job development in skill building, as well as leadership development through our internal leadership training programs. We operate as a remote business in 6 provinces, working together as an integrated workforce to achieve our North Star purpose of serving farmers across Canada.

Only applicants with the noted skills and qualifications will be contacted for an interview.

About Us

Glacier FarmMedia is a dynamic company with media franchises, a listings marketplace for the sale of farm equipment, leading events like Ag in Motion and Canada’s Outdoor Farm Show and customized offerings for Weather and Market analysis and insights.

Our team of employees consists of many different jobs, working in many different provinces. Our focus is working collaboratively, regardless of title, team or location. We have roles in journalism, sales, technology, operations and finance.