Go-to-Market Manager

Phreesia; Canada; On-site; CAD 166,000 - 208,000; Full time

Job summary

Phreesia is seeking a Go-To-Market Manager to own end-to-end, multi-channel campaigns across new and existing accounts. You will translate segments into briefs, craft messaging, and coordinate parallel build tracks to ensure campaigns launch on schedule.

You will drive product launches with go-to-market narratives and create content that resonates with target personas across emails, landing pages, ads, and SDR talk tracks. Experience with Marketo, Salesforce, and AI-powered outreach is required.

Qualifications

• Bachelor’s degree and 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role.
• Experience owning end-to-end, multi-channel campaigns and coordinating with SDRs, Sales, and Product.
• Proficiency with Marketo and Salesforce; familiarity with ABM platforms and AI-powered outreach tools.

Responsibilities

• Own campaign strategy and end-to-end execution for multi-channel programs.
• Translate segments into briefs with messaging, channels, and timelines.
• Launch new products/solutions with go-to-market narratives.
• Create engaging content across emails, landing pages, ads, and SDR scripts.
• Personalize touchpoints using AI-driven tools and maintain messaging consistency.
• Coordinate with Demand Gen, SDRs, Sales, and Client Success on accounts.
• Collaborate on Marketo builds, lead routing, and campaign tracking in Salesforce.

Skills

Campaign management

GTM strategy

Cross-functional collaboration

Data-driven decision making

Healthcare SaaS experience

Education

Bachelor’s degree

Tools

Marketo

Salesforce

6Sense

Demandbase

Artisan

Clay

Qualified

Job description

Job Description: Title: Go-To-Market Manager Team: AI Demand Generation Location: Remote EST or CST (US or Canada)

Why This Role Exists

Phreesia’s demand generation engine is AI-native at its core and operates at the frontier of how B2B demand generation is evolving. Campaigns are identified, briefed, and orchestrated through a Claude-powered marketing repository, with personalization at scale driven by tools like Artisan, 6Sense, Marketo, and Qualified. As Go-To-Market Manager, you’re the operator inside that system — owning the execution of targeted, multi-channel campaigns that drive revenue across both new prospective and existing accounts. You’ll work at the intersection of data, messaging, and revenue: partnering with SDRs, Sales, and Product to build campaigns with a defined right to win, coordinating execution across email, paid media, AI outreach, and SDR motions, and using performance signals to continuously sharpen what works. You’ll sit on the AI Demand Generation team under Joe Adams, in a highly coordinated, insight-driven environment where the expectation is proactive ownership, analytical rigor, and creative execution.

What You’ll Spend Your Time Doing

• Own campaign strategy and execution. Own the end-to-end execution of time-boxed, multi-channel campaigns targeting defined account segments across net-new and base motions.
• Translate segments and intent data into a coherent campaign brief — including right to win, messaging framework, channel plan, and timeline — and coordinate parallel build tracks so campaigns launch on schedule and on message.
• Bring new products and solutions to market. Act as a strategic operator for new product and solution launches, crafting go-to-market narratives and execution plans that accelerate adoption and revenue.
• Create content and messaging that cuts through. Develop client- and prospect-facing content that resonates with target personas and drives engagement, including emails, landing pages, ad copy, and SDR talk tracks. Translate common client business challenges into campaign narratives that create urgency and relevance.
• Build personalization into every touchpoint. Work with the AI SDR platform, Artisan, and the Demand Gen repo to keep messaging consistent and personalized across every touchpoint.
• Coordinate across revenue teams. Serve as the coordination point between Demand Gen, SDR teams, Sales, and Client Success so everyone works the same accounts with aligned messaging. Brief the Priority SDR team on campaign context, segment rationale, and talk tracks so outbound reinforces digital touchpoints.
• Partner on campaign infrastructure and targeting. Partner with Marketing Operations on Marketo builds, lead routing, and campaign tracking in Salesforce, and with ABM and Field Marketing on account targeting.
• Turn performance signals into action. Track leading indicators, including intent creation, MQL/MQC volume, and opportunity creation, as well as lagging indicators such as expected-value qualified pipeline influenced. Analyze results at campaign close, codify learnings, and feed them back into the Demand Gen repo to improve future campaigns and the always-on motion.
• Continuously sharpen what works. Identify underperforming segments or channels and drive iterative improvements to messaging, sequencing, or targeting. Use 6Sense signals to adjust priorities as accounts progress.

What Makes You a Great Fit

• Communicate with precision and can make a clear, confident case — in writing, in a room, or in a deck — calibrated to the audience.
• Know how to own GTM from idea to revenue, driving launches and campaigns end-to-end from the first brief to the pipeline they generate.
• Move quickly from insight to action and don’t let ambiguity or process slow you down.
• Read the business through data and are comfortable identifying what matters in the numbers, what it means, and what to do about it.
• Find the unexpected angle, using the obvious answer as a starting point and developing approaches and campaigns that stand out.
• Bring intellectual curiosity and actively look for a better way — including when it means changing your own approach.
• Set and charge at audacious goals, executing with urgency toward ambitious outcomes.
• Know which details are load-bearing and give them the attention they deserve without losing speed elsewhere.
• Bring relentless follow-through and deliver on commitments without needing reminders.
• Have hands-on experience with marketing automation such as Marketo, CRM platforms such as Salesforce, ABM platforms such as 6Sense or Demandbase, and AI-powered outreach tools such as Artisan, Clay, Qualified, or equivalents.
• Have experience in healthcare SaaS or a similarly complex, long-cycle B2B environment.

We Do Have A Few Requirements To Check

Bachelor’s degree and 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role.

Where You’ll Work

This is a fully remote role for candidates based in the EST or CST in the US or Canada.

Compensation & Rewards

Base Salary: $120,000-150,000 USD or CAD (depending on experience) A comprehensive Total Rewards package designed to support your whole life — not just your work

Who We Are:

At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care. Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit!

Top-rated Employee Benefits:

• 100% Remote work + home office expense reimbursements
• Competitive compensation
• Flexible PTO + 8 company holidays
• Monthly reimbursement for cell phone + internet + wellness
• 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada
• Variety of insurance coverage for people (and pets!)
• Continuing education and professional certification reimbursement
• Opportunity to join an Employee Resource Group. Learn more here: https://www.phreesia.com/workforce/

We strive to provide a diverse and inclusive environment and are an equal opportunity employer. At Phreesia, we’re transforming the patient experience and giving healthcare organizations the capacity to do more—and we need smart, innovative problem-solvers to help us get there. Phreesians have a wide range of backgrounds—you don’t need to be a healthcare expert or a technology geek to succeed on our team. We’re looking for talented, diverse individuals who want to make a difference in healthcare.