Global Solution Marketing Director, Oil & Gas

IFS; Ottawa; Hybrid; CAD 189,000 - 245,000; Full time

Benefits offered by this job

Flexible PTO

Flex spending accounts

Life insurance

Disability benefits

Tuition assistance

Volunteer events

Job summary

IFS seeks a Global Solution Marketing Director for Oil & Gas. This senior leader will own global marketing strategy and demand generation, bridging central capabilities with regional execution across geographies and time zones.

The role requires deep Oil & Gas knowledge, enterprise SaaS marketing success, and a proven ability to align marketing with pipeline and revenue goals. Travel 10–25% as needed.

Qualifications

• 10+ years of progressive marketing experience, with ≥5 years in a senior leadership role.
• Experience marketing to or within Oil & Gas industry.
• Proven track record in B2B enterprise software or SaaS marketing (ERP, EAM, FSM or adjacent).
• Outstanding written and verbal English communication skills.
• Global, matrixed organization experience with a global mindset.
• Ability to leverage AI-driven marketing technologies to improve campaigns.
• Strong leadership and cross-functional alignment between sales and marketing.

Responsibilities

• Define and execute a global marketing strategy and demand-gen plan.
• Build and lead a high-performing global marketing team and budget.
• Own content strategy: thought leadership, messaging, webinars, events, digital content.
• Develop ABM strategy for priority accounts with sales/BD teams.
• Enable regional teams with campaign kits and playbooks.
• Track performance with dashboards for MQLs, SQLs, and pipeline.
• Partner with Product Marketing to sharpen Oil & Gas value proposition and optimize IFS Cloud pages for SEO/AEO.
• Apply AI tools across marketing workflow to improve output and efficiency.
• Lead presence at priority sector events and manage analyst relations.

Skills

Global leadership

B2B SaaS marketing

Oil & Gas industry

Executive storytelling

AI-driven marketing

Cross-functional collaboration

Sales & marketing alignment

Tools

Hubspot

Demandbase

SiteCore

Writer

Canva

Job description

Global Solution Marketing Director, Oil & Gas

• Full-time

IFS is a billion-dollar revenue company with 7000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service

At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

The Global Industry Marketing Director for Oil & Gas owns the marketing strategy and execution for one of IFS'skeyindustry verticals. The role reports into Corporate Marketing but carries full accountability as a member of the Oil & Gas leadership team-bridging central marketing capability with commercial go-to-market execution.

The right candidatehasin-depthunderstanding ofthe Oil & Gas industry: how operators, EPC contractors, and OFS companies make technology decisions, how buying cycles work, and what a credible IFS value proposition looks like in that context. They are a builder-comfortable setting strategy, developing demand generation programsand getting into the detail of execution-and they know how to align marketing investment directly to pipeline and revenue.

This is a senior role with real commercial ownership. It requires someone who is equally at ease presenting to theleadership team and rolling up their sleeves on a campaign brief.The role spans multiple geographies and time zones, so confidenceoperatingin a global, matrixed environment-aligning regional teams, navigating different market dynamics, and building relationships across cultures-is essential.

The candidate willown thedevelopment and execution ofOil & Gas marketing plan globally andwork on a variety of programsand actively contribute to the success of theOil & Gasindustry.Typical responsibilities will include:

• Define, own, and execute a global marketing strategy and annual demand generation plan that directly supports thegrowth in theOil & Gasindustryand go-to-marketobjectives.
• Build and lead a high-performing global marketing team; own and manage the Oil & Gas marketing budget,allocatinginvestment across programs to maximize pipeline contribution and return.
• Own the content strategy and production of high-impact assets-thought leadership, solution messaging, webinars, event toolkits, and digital content-to support customer acquisition and pipeline goals.
• Define and execute an account-based marketing (ABM) strategy for priority target accounts, in close partnership with the sales and business development teams.
• Enable business development, account management, and regional marketing teams for key demand generation campaigns-providing clear campaign kits covering audience targeting, messaging, channel mix, execution steps, and success metrics.
• Track, analyze, and report on campaign performance-MQLs, SQLs, and pipeline creation-sharing dashboards with stakeholders to drive continuous optimization.
• Partner with Product Marketing to sharpen IFS Cloud's Oil & Gas value proposition; own the Oil & Gas pages on ifs.com,optimizing forSEO, AEO, user journey, and pipeline conversion.
• Apply AI-powered tools across the marketing workflow-content creation, campaign personalization, analytics, and reporting-to improve output quality and team efficiency.
• Lead IFS's presence at priority sector events (ADIPEC, ONS, CERAWeek, OTC, IFS Unleashed, IFS Connect) and manage Oil & Gas analyst relations with Gartner, IDC, and relevant industry bodies.

There is a 10-25% travel requirement as needed.

Required

• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Demonstrable experience marketing to, or working within, the Oil & Gas industry
• Proventrack recordin B2B enterprise software or SaaS marketing-ideally within ERP, EAM, FSM, or adjacent domains.
• Exceptional written and verbal communication skills in English-including the ability to craft compelling executive narratives, present with confidence to senior leadership, and adapt messaging across audiences and formats.
• Experience working in a global, matrixed organization,demonstratinga global mindset-able to navigate diverse cultures, collaborate across regions, and adapt marketing strategies to different international markets.
• Proven ability toutilizeAI-driven marketing technologies and platforms to enhance campaign performance, streamline content development, and automate workflows in B2B environments
• Strong leadership and alignment skills across sales and marketing.

Preferred

• Familiarity with enterpriseMarTechand CRM platforms (e.g.,Hubspot,Demandbase,SiteCore, Writer, Canva) and the ability to evaluate and govern their use at scale.
• Knowledge of the competitive enterprise software landscape in Oil & Gas (SAP, Oracle, ABB, AVEVA, or adjacent vendors).

What We’re Offering

• Salary Range: $135,000- $175,000annually +bonus
• Flexible paid time off, including sick and holiday
• Flexible spending accounts
• Life insurance and disability benefits
• Tuition assistance
• Community involvement and volunteering events

M/F/Disabled/Vet VEVRAA Federal Contractor. We are a Drug-Free Workplace.

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer