Global Partner Campaign Lead & Content Strategist

MasterCard; Toronto; On-site; CAD 109,000 - 158,000; Full time

Job summary

Mastercard Services is seeking a Partner Campaign Manager to support partner content and partner marketing campaign execution worldwide. This hands-on marketer collaborates across cross-functional teams to develop, engage, and report on campaigns with and through partners.

You will drive strategy, scale adoption, manage agencies, and create assets like playbooks and case studies while aligning with global objectives and measurable KPIs.

Qualifications

• Experience in B2B marketing with a focus on campaign management or content strategy.
• Strong writing and storytelling skills for business and technical audiences.
• Ability to simplify complex technical concepts into clear customer value propositions.
• Experience supporting demand generation and full-funnel B2B campaigns.
• Strong project management skills and ability to manage multiple priorities and stakeholders.
• Experience working in highly cross-functional, global organizations.

Responsibilities

• Develop and execute co-marketing strategies for partners that align with company and partner goals to increase activations with minimal touch.
• Encourage partners to leverage Mastercard campaigns and scale campaigns with internal teams.
• Manage agencies handling partner campaigns, ensuring high-quality execution and sharing best practices.
• Support creation of assets such as case studies, white papers, blogs, and social media content highlighting partnerships.
• Develop audience-specific messaging and positioning frameworks that ensure consistency across campaigns.
• Track performance against KPIs such as partner activation, engagement metrics, and deal registration.
• Gather feedback from partners and internal teams to continuously improve campaigns.
• Build strong relationships across product marketing, demand generation, digital marketing, and other teams to support integrated execution.

Skills

B2B marketing

Campaign management

Content strategy

Content creation

Demand generation

Project management

Cross-functional collaboration

Job description

Mastercard Services is seeking a Partner Campaign Manager to support partner content and partner marketing campaign execution worldwide. This hands-on marketer collaborates across cross-functional teams to develop, engage, and report on campaigns with and through partners.

You will drive strategy, scale adoption, manage agencies, and create assets like playbooks and case studies while aligning with global objectives and measurable KPIs.