Partner Campaign Manager

MasterCard; Toronto; On-site; CAD 109,000 - 158,000; Full time

Job summary

Mastercard Services is seeking a Partner Campaign Manager to support partner content and partner marketing campaign execution worldwide. This hands-on marketer collaborates across cross-functional teams to develop, engage, and report on campaigns with and through partners.

You will drive strategy, scale adoption, manage agencies, and create assets like playbooks and case studies while aligning with global objectives and measurable KPIs.

Qualifications

• Experience in B2B marketing with a focus on campaign management or content strategy.
• Strong writing and storytelling skills for business and technical audiences.
• Ability to simplify complex technical concepts into clear customer value propositions.
• Experience supporting demand generation and full-funnel B2B campaigns.
• Strong project management skills and ability to manage multiple priorities and stakeholders.
• Experience working in highly cross-functional, global organizations.

Responsibilities

• Develop and execute co-marketing strategies for partners that align with company and partner goals to increase activations with minimal touch.
• Encourage partners to leverage Mastercard campaigns and scale campaigns with internal teams.
• Manage agencies handling partner campaigns, ensuring high-quality execution and sharing best practices.
• Support creation of assets such as case studies, white papers, blogs, and social media content highlighting partnerships.
• Develop audience-specific messaging and positioning frameworks that ensure consistency across campaigns.
• Track performance against KPIs such as partner activation, engagement metrics, and deal registration.
• Gather feedback from partners and internal teams to continuously improve campaigns.
• Build strong relationships across product marketing, demand generation, digital marketing, and other teams to support integrated execution.

Skills

B2B marketing

Campaign management

Content strategy

Content creation

Demand generation

Project management

Cross-functional collaboration

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Partner Campaign Manager

Mastercard Services is seeking a Partner Campaign Manager to support partner content and partner marketing campaign execution.

This role sits within the Services Partner Marketing team and is responsible for developing, engaging and executing partner campaigns and content for partners and their audiences globally.

This is a hands-on role for a marketer who combines strong campaign skills with the ability to build collaborative campaigns that can be executed with and through partners. Success in this role will depend on strong cross-functional collaboration, excellent communication, and the ability to create, engage, and report on success.

Role

Drive strategy and planning

Develop and execute co-marketing strategies for partners that align with both the company's and partners' goals – to increase partner activations with minimal touch. Understand the campaign’s market, mutual objectives, and help define campaigns that leverage each party's strengths.

Drive Scale Campaign Adoption

Encourage partners to leverage internal Mastercard campaigns and scale campaigns as applicable, in collaboration with the integrated campaign team and partner marketing teams.

Third-party agency Management

Manage agencies handling partner campaigns, ensuring high-quality execution, knowledge sharing across initiatives, and building a library of best practices. Collaborate on creation of turnkey solutions for campaigns to enhance the co-marketing experience via third parties.

Support Partner Campaign Creation

Support creation of assets such as case studies, white papers, blogs, and social media content that highlight the partnership’s value. This might also include creating enablement materials, such as playbooks and guides, for sales and marketing teams.

Help develop and evolve audience-specific messaging and positioning frameworks that ensure consistency across campaigns and touchpoints. Partner with internal teams to turn solution positioning into scalable campaign narratives that strengthen partner alignment and impact.

Track and Measure Performance to KPIs

Evaluate campaigns and activations to identify best practices, benchmarks, and opportunities for improvement, facilitating campaign optimization across partners. Measure campaign success against key performance indicators such as partner activation, engagement metrics, and deal registration.

Collect Feedback and Drive Continuous Improvement

Gather feedback from partners and internal teams to continuously improve the effectiveness of partner marketing efforts.

Cross-Functional Collaboration

Build strong relationships across product marketing, demand generation, digital marketing, field marketing, business development, and marketing operations to support integrated campaign execution.

Work effectively across diverse teams and perspectives, using sound judgment and diplomacy to move work forward.

All About You

Required

• Experience in B2B marketing, with a focus on campaign management or content strategy.
• Strong writing and storytelling skills, including experience creating content for business and technical audiences.
• Ability to simplify complex technical concepts into clear, compelling customer value propositions.
• Experience supporting demand generation and full-funnel B2B campaigns.
• Strong project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
• Experience working effectively in highly cross-functional, global organizations.

Preferred

• Experience with fraud prevention, identity, open finance, cybersecurity, personalization, marketing data, analytics, insights, or intelligence solutions and services.
• Background in content strategy & creation or editorial roles.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Pay Ranges

Toronto, Canada: $109,000 - $158,000 CAD