Global Media Strategy & Planning Director

Firewood Marketing, Inc.

Canada

Hybrid

CAD 115,000 - 135,000

Full time

9 days ago

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Job summary

Monks is seeking an Associate Director of Media Strategy & Planning to shape and execute a global media strategy. You will lead cross-functional teams to infuse AI-powered solutions into the workflow and elevate technical execution for a major technology client.

The role requires deep expertise in digital media execution (Google Ads, Social, Programmatic) and strong abilities to translate media impact into client ROI. A hybrid in-office/remote arrangement is available in Canada.

Qualifications

7+ years of digital marketing experience with deep expertise in Google Ads and Social Media campaign management.
The ability to think strategically about complex issues, leading to thoughtful recommendations and campaigns that drive high ROI.
History of end-to-end management of digital media campaigns, from recommendation to wrap report.
Exceptional presentation skills, comfortable speaking about and presenting data to clients.
Proactive, disciplined, organized, self-starter and highly motivated.

Responsibilities

Strategically lead media programs for a global client portfolio, managing in-market activity, delivering insightful recommendations, and actioning optimizations discovered through testing.
Manage a team of global Planners and Buyers in the execution of paid media campaigns.
Execute media plans across Google Ads, Social channels (Meta, TikTok, LinkedIn, etc.), and Video / Display.
Lead reporting, including analysis, presentation and own the Quarterly Business Reviews (QBR) for client stakeholders.
Mentor & develop a team across hard and soft skills, focusing on growth through execution of critical workstreams and business impact.