Global Gaming Content and Community Strategist

NetEase; Canada; On-site; CAD 60,000 - 90,000; Full time

Job summary

NetEase is seeking a community-focused specialist to manage overseas game communities across platforms, driving engagement and player sentiment for European and North American audiences. Collaboration with regional teams and Mandarin-speaking stakeholders is essential.

The role emphasizes building a scalable community framework for new launches, creating engaging content, and coordinating online and offline campaigns to enhance reach and sentiment across key markets.

Qualifications

• Proficiency in English and Mandarin is required for cross‑regional collaboration with China-based teams.
• A third language such as Spanish or Portuguese is a plus.
• Strong understanding of European and North American cultures and gaming audiences.
• Passionate about gaming; open-world games on PC or console are preferred.
• Excellent execution, communication, and coordination skills with attention to quality and copy.

Responsibilities

• Manage and operate overseas communities for multiple game titles across platforms (Facebook, X, TikTok, Discord).
• Build the foundational community framework for new game launches in international markets to drive user acquisition, engagement and retention.
• Develop and execute creative content ideas based on European and North American player preferences and local trends.
• Plan and execute online and offline community campaigns, monitor sentiment, and track performance.

Skills

English

Mandarin

Execution

Communication

Coordination

Job description

NetEase is seeking a community-focused specialist to manage overseas game communities across platforms, driving engagement and player sentiment for European and North American audiences. Collaboration with regional teams and Mandarin-speaking stakeholders is essential.

The role emphasizes building a scalable community framework for new launches, creating engaging content, and coordinating online and offline campaigns to enhance reach and sentiment across key markets.