Global Digital & Social Media Strategist (Hybrid)

NORTHLAND POWER; Toronto; Hybrid; CAD 80,000 - 85,000; Full time

Benefits offered by this job

RRSP matching 8%

Extended health, dental and vision

Parental leave

Wellness program and EAP

Birthday off

Job summary

Northland Power seeks a Digital & Social Media Specialist to execute its digital communications strategy across global markets. You will own the corporate website and social channels, develop engaging content, run campaigns and use analytics to optimize performance.

This hands‑on role reports to Corporate Affairs and requires four days in the Toronto office weekly. The ideal candidate has 3–5+ years in corporate digital comms, strong writing, WordPress expertise, SEO knowledge and proven

Qualifications

• Bachelor’s degree in Communications, Marketing, Digital Media, Public Relations or a related discipline.
• 3–5+ years of experience managing corporate digital communications and social media channels.
• Experience developing and executing digital and social media strategies for a global organization.
• Advanced experience with WordPress or similar enterprise CMS.
• Experience using social media management, listening and analytics tools to monitor performance and generate insights.
• Experience planning, executing and optimizing paid social media, paid search and digital advertising campaigns.
• Strong SEO, website optimization and digital accessibility knowledge.
• Exceptional writing, editing and storytelling skills for multiple platforms.
• Experience managing editorial/content calendars and external partners.
• Global company experience and energy sector exposure are assets.

Responsibilities

• Own day‑to‑day management of the corporate website, ensuring status, accuracy and alignment with priorities.
• Manage and execute global social media strategy to grow audience and brand awareness.
• Develop and maintain an integrated digital content calendar supporting campaigns and milestones.
• Support digital campaigns to enhance reputation, employer branding and stakeholder engagement.
• Create, edit and publish engaging digital content across website and social channels.
• Lead community management and engage with audiences across platforms.
• Plan, execute and optimize paid social media and digital advertising campaigns.
• Monitor and report on website and campaign performance with analytics tools.
• Develop regular performance reporting with metrics and recommendations.
• Collaborate with Corporate Affairs to translate priorities into compelling stories.
• Manage relationships with external agencies and vendors for high‑quality content.
• Stay current on digital trends and best practices to strengthen presence.
• Ensure content aligns with brand guidelines and accessibility standards.

Skills

Digital communications

Social media management

Content creation

SEO knowledge

Analytics tools

Narrative writing

Project management

Vendor management

Education

Bachelor’s degree in Communications, Marketing, Digital Media, Public Relations or a related discipline

Tools

WordPress

CMS

Social listening tools

Paid media platforms

Job description

Northland Power seeks a Digital & Social Media Specialist to execute its digital communications strategy across global markets. You will own the corporate website and social channels, develop engaging content, run campaigns and use analytics to optimize performance.

This hands‑on role reports to Corporate Affairs and requires four days in the Toronto office weekly. The ideal candidate has 3–5+ years in corporate digital comms, strong writing, WordPress expertise, SEO knowledge and proven