One Core Media – Senior SEO Specialist

Hoorya; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Hoorya seeks an experienced Lead SEO Strategist to guide a nine‑person SEO team and shape strategy across local, national, and international clients. This hybrid role in Toronto combines hands‑on execution with leadership, client interaction, and project oversight.

You will drive technical SEO, on‑page optimization, content strategy, and Local SEO, while mentoring staff and coordinating with cross‑functional teams to deliver measurable results.

Qualifications

• Demonstrated experience leading an SEO team.
• Ability to shape multi-account SEO strategy.
• Strong technical SEO and on-page optimization skills.
• Proven skills in audits, research, and opportunity assessments.

Responsibilities

• Lead and develop the SEO team of nine specialists.
• Set priorities and maintain high delivery standards.
• Review strategies, audits, and client-facing materials.
• Delegate effectively while providing guidance and escalation.
• Support hiring, onboarding, and process improvements.
• Own SEO strategy and delivery for local, national, and international clients.
• Lead technical SEO, on-page optimization, content strategy, and Local SEO initiatives.
• Translate findings into practical roadmaps aligned with client objectives.

Skills

Team leadership

Strategic planning

Technical SEO

Audits & optimization

Client-facing

Keyword research

Project management

Job description

LEAD SEO STRATEGIST/ DIGITAL MARKETING AGENCY

Location: Toronto, Canada. Work format: Hybrid. Employment: Full-time.

ABOUT THE COMPANY

Our client is a fully integrated performance marketing agency combining SEO, Paid Media, Creative, Brand Strategy, Web Development, CRO, and Data Analytics. The agency works with clients across North America and Europe and is continuing to grow its service offering and internal teams.

ABOUT THE ROLE

Our client is looking for an experienced SEO leader who combines strong technical expertise with people management and client-facing skills. You will lead an established team of nine full‑time SEO specialists, shape SEO strategy across key accounts, and remain actively involved in complex client work. This is not a purely managerial position: the successful candidate will be comfortable reviewing strategy, solving technical challenges, guiding execution, and stepping into priority projects when needed. The role is hybrid in North York, Toronto, with two to three office days per week preferred. Remote candidates may also be considered.

KEY RESPONSIBILITIES

• LEAD AND DEVELOP THE SEO TEAM - Manage, mentor, and develop a team of nine SEO specialists.
• Set clear priorities and maintain a consistently high standard of delivery.
• Review strategies, audits, recommendations, and client‑facing materials.
• Delegate effectively while remaining available for guidance and escalation.
• Support hiring, onboarding, performance development, and process improvement.
• OWN SEO STRATEGY AND DELIVERY - Develop short-, medium-, and long‑term SEO strategies for local, national, and international clients.
• Lead technical SEO, on‑page optimization, content strategy, Local SEO, authority building, and link acquisition initiatives.
• Conduct and review keyword research, competitor analysis, technical audits, and opportunity assessments.
• Translate findings into practical roadmaps aligned with client objectives.
• Remain hands‑on with strategic or technically complex