Global Brand Insights Analyst

DECIEM | THE ABNORMAL BEAUTY COMPANY; Toronto; Hybrid; CAD 85,000 - 95,000; Full time

Benefits offered by this job

Vacation & Personal Days

Work from anywhere 4 weeks per year

Hybrid work model

Summer Fridays

Dog-friendly office

Employee Assistance Program

LinkedIn Learning access

Product discounts

Job summary

DECIEM | THE ABNORMAL BEAUTY COMPANY is seeking a Brand Marketing Analyst for The Ordinary to bridge consumer insights, campaign performance, and brand planning. You will generate actionable recommendations to shape campaigns, strategy, and business decisions.

This hybrid Toronto role requires three days on-site, with a base salary range of CAD 85,000–95,000, and a focus on data storytelling, KPIs, and cross-functional collaboration across Brand, Digital, CRM, E‑commerce, and Product Marketing

Qualifications

• 5+ years of experience in Brand Analytics, Marketing Analytics, Consumer Insights, or a related field.
• Strong understanding of brand building, marketing, and brand strategy.
• Proven ability to synthesize information and translate into insights and recommendations.
• A highly curious, self-starting mindset with ability to identify opportunities and build structure.
• Strong communication and storytelling skills for cross-functional collaboration.

Responsibilities

• Analyze and consolidate campaign, consumer, market, and brand data to uncover insights.
• Develop clear, actionable recommendations linking data to brand strategy.
• Lead understanding of The Ordinary consumer behaviours, motivations, and needs.
• Establish measurement frameworks, KPIs, and success criteria across campaigns.
• Analyze campaign performance across channels and markets with cross-functional inputs.
• Translate results into learnings and recommendations for future planning.
• Partner with Brand Managers to integrate data into briefs, messaging, and positioning.
• Lead the annual consumer insights study with external agencies.
• Identify new tools and methodologies to strengthen brand measurement.

Skills

Brand Analytics

Marketing Analytics

Consumer Insights

Data storytelling

Cross-functional collaboration

Job description

DECIEM | THE ABNORMAL BEAUTY COMPANY is seeking a Brand Marketing Analyst for The Ordinary to bridge consumer insights, campaign performance, and brand planning. You will generate actionable recommendations to shape campaigns, strategy, and business decisions.

This hybrid Toronto role requires three days on-site, with a base salary range of CAD 85,000–95,000, and a focus on data storytelling, KPIs, and cross-functional collaboration across Brand, Digital, CRM, E‑commerce, and Product Marketing