Brand Marketing Analyst - The Ordinary - Global

DECIEM | THE ABNORMAL BEAUTY COMPANY; Toronto; Hybrid; CAD 85,000 - 95,000; Full time

Benefits offered by this job

Vacation & Personal Days

Work from anywhere 4 weeks per year

Hybrid work model

Summer Fridays

Dog-friendly office

Employee Assistance Program

LinkedIn Learning access

Product discounts

Job summary

DECIEM | THE ABNORMAL BEAUTY COMPANY is seeking a Brand Marketing Analyst for The Ordinary to bridge consumer insights, campaign performance, and brand planning. You will generate actionable recommendations to shape campaigns, strategy, and business decisions.

This hybrid Toronto role requires three days on-site, with a base salary range of CAD 85,000–95,000, and a focus on data storytelling, KPIs, and cross-functional collaboration across Brand, Digital, CRM, E‑commerce, and Product Marketing

Qualifications

• 5+ years of experience in Brand Analytics, Marketing Analytics, Consumer Insights, or a related field.
• Strong understanding of brand building, marketing, and brand strategy.
• Proven ability to synthesize information and translate into insights and recommendations.
• A highly curious, self-starting mindset with ability to identify opportunities and build structure.
• Strong communication and storytelling skills for cross-functional collaboration.

Responsibilities

• Analyze and consolidate campaign, consumer, market, and brand data to uncover insights.
• Develop clear, actionable recommendations linking data to brand strategy.
• Lead understanding of The Ordinary consumer behaviours, motivations, and needs.
• Establish measurement frameworks, KPIs, and success criteria across campaigns.
• Analyze campaign performance across channels and markets with cross-functional inputs.
• Translate results into learnings and recommendations for future planning.
• Partner with Brand Managers to integrate data into briefs, messaging, and positioning.
• Lead the annual consumer insights study with external agencies.
• Identify new tools and methodologies to strengthen brand measurement.

Skills

Brand Analytics

Marketing Analytics

Consumer Insights

Data storytelling

Cross-functional collaboration

Job description

WHAT ON EARTH IS DECIEM?

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.

WHAT ON EARTH IS DECIEM?

Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere. We are DECIEM, The Abnormal Beauty Company. We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE'RE LOOKING FOR

Reporting into the Director, Brand - Global of the Ordinary, the Brand Marketing Analyst - The Ordinary - Global will serve as the strategic bridge between consumer understanding, campaign performance, and brand planning. This role is responsible for generating actionable insights that shape campaign development, brand strategy, and business decision-making.

This is a hybrid role, based three days on-site in our Toronto office.

PAY RANGE

The anticipated base salary for this position is $85,000 to $95,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

WHAT YOU'D BE DOING IN THIS ROLE

• Analyze and consolidate campaign, consumer, market, and brand data to uncover meaningful insights and opportunities for The Ordinary.
• Develop clear, actionable recommendations that connect data and consumer understanding to brand strategy and business decisions.
• Lead the development of a deeper understanding of The Ordinary consumer, including their behaviours, motivations, needs, perceptions, and evolving expectations.
• Establish measurement frameworks, KPIs, and success criteria across global brand campaigns, product launches, and key brand initiatives.
• Analyze campaign performance across multiple channels and markets, consolidating inputs from cross-functional teams to provide a holistic view of performance.
• Translate campaign results and consumer data into clear learnings and recommendations that inform future campaign planning and optimization.
• Partner with Brand Managers to integrate data, research, and insights into campaign briefs, messaging, positioning, and overall brand strategy.
• Lead the annual consumer insights study in partnership with external agencies, translating research findings into actionable opportunities for the Brand team.
• Identify and recommend new tools, approaches, and methodologies to strengthen how The Ordinary measures brand impact, understands consumers, and uses data to make decisions.
• Partner cross-functionally with Data & Insights, Digital, Social, CRM, E-Commerce, Product Marketing, Creative, and Regional teams to bring together diverse data and perspectives and turn them into strategic actions.

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• 5+ years of experience in Brand Analytics, Marketing Analytics, Consumer Insights, or a related field, with strong quantitative and analytical capabilities
• Strong understanding of brand building, marketing, and brand strategy, with the ability to connect data and analytics to broader business and consumer objectives
• Proven ability to synthesize complex quantitative and qualitative information and translate it into clear, compelling insights and strategic recommendations
• A highly curious, self-starting mindset with the ability to identify opportunities, recommend new tools and methodologies, and build structure in an evolving environment
• Strong communication and storytelling skills, with the ability to influence and collaborate effectively with cross-functional stakeholders at all levels

WHAT YOU'LL BE GAINING BY JOINING OUR TEAM

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 6 months of paid time off for new parents (inclusive of all genders).
• Work from anywhere 4 weeks per year.
• A hybrid work model (for applicable roles).
• Summer Friday's - get off at 1pm all summer long! (for applicable roles).
• A dog-friendly office (and lots of cute dogs to play with).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• A generous discount on DECIEM products for you, your family, and your friends.

BUILDING GROWTH TO POWER GOOD

We are a People first company that lives by our core values to...

• Defy Convention.
• Make it real.
• Play in the grey.
• Build Bridges.
• Be the rabbit.

These values continue to guide us in all that we do. Along the way, We've been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We're still blushing!

SUSTAINABILITY AND SOCIAL IMPACT

DECIEM's objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter,

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.