Global Brand Experience Manager

Champion Petfoods; Edmonton; On-site; CAD 80,000 - 110,000; Full time

Job summary

Champion Petfoods is seeking a Global Brand Experience Manager to develop strategic marketing frameworks and guidelines. This role involves collaboration across teams, focusing on shopper marketing and brand experience initiatives, contributing to the company's mission of creating a better world for pets.

Benefits

Competitive wages with RRSP matching

Medical, dental, vision benefits

In-house & online learning opportunities

Free bag of premium pet food each month

Qualifications

• 5+ years of experience in shopper marketing, brand experience, or customer engagement strategy.
• Experience developing playbooks, guidelines, or strategic marketing frameworks.

Responsibilities

• Develop and own the sampling strategy.
• Establish couponing guidelines and develop retailer show guidelines.
• Monitor and assess brand experience initiatives.

Skills

Strategic thinking

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Job description

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Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Global Brand Experience Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN and ACANA brands – is a key player in the global premium pet food industry. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here’s the scoop - Summary

We are seeking a strategic and process-driven Global Brand Experience Manager to support in the development of global strategic playbooks and frameworks for shopper marketing and brand experience initiatives. This role will be responsible for defining sampling strategy, couponing guidelines, event guidelines, branded merchandise guidelines, shopper marketing framework, and corporate COOP policy and process. The Global Brand Experience Manager will focus on building clear, scalable strategies that empower regional marketing teams to execute effectively.

Ultimately, this role delivers to our compelling purpose – “better world for pets”.

What a typical day looks like

• Develop and own the sampling strategy, working closely with operations and regional teams on annual planning cycle.
• Establish couponing guidelines, ensuring alignment with brand objectives and customer engagement goals.
• Develop retailer show guidelines, providing a clear framework for regional teams to create consistent and impactful branded retail experiences.
• Create and maintain branded merchandise guidelines and approval processes, ensuring brand consistency and quality.
• Develop customer creative guidelines that align with overall brand strategy and provide clear direction for marketing assets.
• Build a framework for shopper marketing that categorizes customers and defines the appropriate levels of marketing support.
• Lead the development and management of the corporate COOP policy and process with Finance, ensuring clarity and consistency across regions.
• Partner with cross-functional teams (Creative, Operations, MS&D, and Sales) to ensure seamless alignment and handoff of strategies.
• Monitor and assess brand experience initiatives, providing data-driven recommendations for continuous improvement.
• Stay informed on industry trends and competitor activity to enhance shopper marketing and brand experience strategies.

What you'll bring

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in shopper marketing, brand experience, or customer engagement strategy.
• Experience developing playbooks, guidelines, or strategic marketing frameworks for customer engagement.
• Strong cross-functional collaboration skills, with the ability to work across operations, creative, and marketing teams.
• Excellent strategic thinking and project management skills.
• Ability to manage multiple projects in a fast-paced, global environment.

What can you expect from Champion?

• Safety: A strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Earnings: Competitive Wages that give financial peace of mind, RRSP with Company, and donation matching.
• Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet your individual or family needs.
• Continuing Education: In house & online learning & development, as well as an education assistance program.
• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
• Other Perks: Free bag of premium pet food each month.

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

#cpfind

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Management, and Art/Creative

• Industries

  Food and Beverage Manufacturing

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