Global Digital Brand Experience Manager

Champion Petfoods; Edmonton; On-site; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Global Digital Brand Experience Manager to lead a transformative digital journey. This role is pivotal in shaping and executing customer-centric strategies that enhance brand engagement across all platforms. You'll manage brand websites, ensuring excellence in user experience and compliance while leveraging data to deliver personalized insights. Collaborating with cross-functional teams, you'll drive innovation and optimize digital touchpoints. If you are passionate about digital marketing and eager to make a significant impact in a dynamic environment, this opportunity is perfect for you.

Benefits

Competitive Wages

RRSP with Company

Medical, Dental, Vision Benefits

Education Assistance Program

Free bag of premium pet food each month

Qualifications

• 5+ years of experience in digital marketing or UX/UI design.
• Proven experience managing end-to-end digital brand experiences.
• Strong knowledge of digital marketing tools and analytics platforms.

Responsibilities

• Lead the development of global digital experience strategies.
• Manage global brand websites ensuring optimal UX and SEO.
• Utilize analytics platforms to assess performance and optimize experiences.

Skills

Digital Marketing

UX/UI Design

Project Management

Data Analysis

Content Management

SEO

CRM

Creative Thinking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Digital Media

Bachelor’s degree in Design

Tools

Google Analytics

Adobe Analytics

WordPress

Shopify

Job description

Join to apply for the Global Digital Brand Experience Manager role at Champion Petfoods

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Join to apply for the Global Digital Brand Experience Manager role at Champion Petfoods

Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Global Digital Brand Experience Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN and ACANA brands – is a key player in the global premium pet food industry. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here’s the scoop - Summary

At Champion Pet Foods, we are on an exciting Global Digital Transformation Journey. We are seeking a strategic leader to shape and execute a best-in-class digital experience across all global markets. The Global Digital Brand Experience Manager role will lead the development of scalable, customer-centric digital strategies that enhance brand engagement and deliver measurable business impact. Partnering closely with cross-functional and regional teams, the role ensures brand consistency across all digital touchpoints—including websites, mobile platforms, social media, and CRM—while optimizing for local relevance.

This individual will lead the global management of brand websites, ensuring excellence in user experience (UX), search engine optimization (SEO), and regulatory compliance. They will also leverage first-party data, digital tools, and CRM platforms to deliver personalized, insight-driven experiences. By extracting actionable insights from analytics platforms and staying ahead of emerging trends, the role will continuously identify opportunities to innovate and evolve Champion Petfoods' global digital ecosystem.

What a typical day looks like

1. Global Digital Strategy: Lead the development and execution of scalable global digital experience strategies supporting the Digital Transformation Roadmap
2. Digital Ecosystem Ownership: Lead the strategic development and operational oversight of global brand websites, ensuring optimal UX, SEO performance, and content relevance and governance across markets.
3. Data Strategy: Develop a 1st party data strategy and CRM roadmap to deepen consumer relationships, enable data-driven personalization, and support audience segmentation, targeting, and engagement strategies across the digital ecosystem.
4. Content Excellence: Lead the creation and optimization of digital campaigns, content, and assets to support brand goals, ensure unified brand identity, and deliver measurable impact.
5. Global Community: Partner closely with regional marketing, building strong relationships and optimizing processes to support collaboration and information sharing.
6. Data-Driven Optimization: Utilize analytics platforms (e.g., Google Analytics, Adobe Analytics) to assess performance, uncover insights, and continuously optimize digital experiences
7. Digital Innovation: Monitor emerging technologies and trends to identify opportunities for innovation that elevate the digital brand experience and drive competitive advantage globally.
8. Team Culture & Growth Mindset: Foster a collaborative, curious, and creative team culture by building strong internal partnerships and promoting a growth-oriented mindset within Champion and the broader Mars Pet Nutrition Digital community.

What you'll bring

• Bachelor’s degree in Marketing, Digital Media, Design, or a related field.
• 5+ years of experience in digital marketing, or UX/UI design with a focus on digital platforms.
• Proven experience managing end-to-end digital brand experiences, from strategy through execution.
• Strong knowledge of digital marketing tools, analytics platforms (e.g., Google Analytics, Adobe Analytics), and content management systems (e.g., WordPress, Shopify).
• A deep understanding of UX/UI design principles and best practices.
• Excellent project management skills able to handle multiple projects simultaneously, manage cross-time-zone stakeholders, and prioritize impact over activity
• Strong communication and collaboration skills with the ability to work cross-functionally, respecting cultural nuances
• A balance of creative thinking and strategic insight, with strong attention to detail and the ability to drive innovative digital experiences.
• Results-driven, proficient in web analytics, CRM data (1P/2P), A/B testing, customer journey analysis, and optimization techniques.
• Strong knowledge of digital tools and platforms (e.g., CMS, CRM, analytics tools, social media management, and marketing automation platforms).

What can you expect from Champion?

• Safety: A strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Earnings: Competitive Wages that give financial peace of mind, RRSP with Company, and donation matching.
• Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet your individual or family needs.
• Continuing Education: In house & online learning & development, as well as an education assistance program.
• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
• Other Perks: Free bag of premium pet food each month.

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

#cpfind

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Management, and Art/Creative

Industries

• Food and Beverage Manufacturing

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