Global Digital Brand Experience Manager

Mars; Edmonton; On-site; CAD 90,000 - 120,000; Full time

Job summary

An established industry player is on an exciting Global Digital Transformation Journey, seeking a strategic leader to enhance brand engagement through innovative digital strategies. This pivotal role involves overseeing the development of customer-centric digital experiences across all global markets, ensuring brand consistency and optimizing local relevance. Join a collaborative team dedicated to fostering creativity and innovation while making a measurable impact in the premium pet food industry. If you're passionate about digital marketing and eager to contribute to a trusted brand's success, this opportunity is perfect for you.

Benefits

Free premium pet food each month

Medical, dental, vision benefits

In-house and online learning

Education assistance programs

Qualifications

• 5+ years of experience in digital marketing or UX/UI design.
• Proven experience managing digital brand experiences from strategy to execution.

Responsibilities

• Lead global digital experience strategies supporting the Digital Transformation Roadmap.
• Oversee management of global brand websites ensuring optimal UX and SEO.

Skills

Digital Marketing

UX/UI Design

Project Management

Data Analysis

Content Management Systems

Communication

Creative Thinking

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Digital Media

Bachelor's Degree in Design

Tools

Google Analytics

Adobe Analytics

WordPress

Shopify

Job description

Job Level: Technical Leadership-T2

Job Description:

Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce that we are looking for a Global Digital Brand Experience Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning over 35 years. From our humble beginnings in a small town in Alberta, Canada, Champion, with its ORIJEN and ACANA brands, is a key player in the global premium pet food industry. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations. Being a partner to the communities around us and to the environment that sustains us are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key contributor to our continued success as an award-winning company.

Summary

At Champion Pet Foods, we are on an exciting Global Digital Transformation Journey. We seek a strategic leader to shape and execute a best-in-class digital experience across all global markets. The Global Digital Brand Experience Manager will lead the development of scalable, customer-centric digital strategies that enhance brand engagement and deliver measurable business impact. This role involves partnering with cross-functional and regional teams to ensure brand consistency across all digital touchpoints—including websites, mobile platforms, social media, and CRM—while optimizing for local relevance.

This individual will oversee global management of brand websites, ensuring excellence in UX, SEO, and regulatory compliance. They will leverage first-party data, digital tools, and CRM platforms to deliver personalized, insight-driven experiences. By analyzing data and staying ahead of emerging trends, they will identify opportunities to innovate and evolve Champion Petfoods' digital ecosystem.

Typical Daily Responsibilities

1. Lead the development and execution of global digital experience strategies supporting the Digital Transformation Roadmap.
2. Oversee the strategic development and operational management of global brand websites, ensuring optimal UX, SEO, content relevance, and governance across markets.
3. Develop a first-party data strategy and CRM roadmap to deepen consumer relationships, enable personalization, and support audience segmentation and engagement strategies.
4. Lead the creation and optimization of digital campaigns, content, and assets to support brand goals and ensure a unified brand identity.
5. Collaborate closely with regional marketing teams to support collaboration and information sharing.
6. Use analytics platforms (e.g., Google Analytics, Adobe Analytics) to assess performance, gather insights, and optimize digital experiences.
7. Monitor emerging technologies and trends to identify innovation opportunities that enhance the digital brand experience globally.
8. Foster a collaborative, curious, and creative team culture, promoting a growth mindset within Champion and the broader Mars Pet Nutrition Digital community.

Qualifications and Skills

• Bachelor’s degree in Marketing, Digital Media, Design, or related field.
• 5+ years of experience in digital marketing or UX/UI design focused on digital platforms.
• Proven experience managing end-to-end digital brand experiences, from strategy to execution.
• Strong knowledge of digital marketing tools, analytics platforms (e.g., Google Analytics, Adobe Analytics), and content management systems (e.g., WordPress, Shopify).
• Deep understanding of UX/UI design principles and best practices.
• Excellent project management skills, capable of handling multiple projects, managing cross-time-zone stakeholders, and prioritizing impact.
• Strong communication and collaboration skills, with an ability to work cross-functionally and respect cultural nuances.
• A creative and strategic thinker with attention to detail and a drive for innovation.
• Results-oriented, proficient in web analytics, CRM data (1P/2P), A/B testing, customer journey analysis, and optimization techniques.
• Knowledge of digital tools and platforms such as CMS, CRM, analytics tools, social media management, and marketing automation.

What You Can Expect from Champion

• Safety: Commitment to providing a safe, healthy, and respectful environment.
• Salary & Benefits: US: $80,000-$110,000 USD annually, bonus eligibility, 401k with company matching. Canada: $90,000-$120,000 CAD annually, bonus eligibility, RRSP with company matching.
• Industry-Competitive Benefits: Medical, dental, vision, and employee assistance programs.
• Continuing Education: In-house and online learning, education assistance programs.
• Quality: Dedication to authenticity, nutritional integrity, and food safety.
• Perks: Free premium pet food each month.

What are you waiting for? Join the pack!

Come as you are.

We value diversity and believe it fosters creativity, innovation, and happiness. Champion is an equal opportunity employer, welcoming applicants regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or creed.