Brand Strategist

Algonquin Digital; Huntsville; Hybrid; CAD 77,000 - 95,000; Full time

Job summary

Algonquin Digital in Huntsville, ON, is seeking a strategic branding leader who can own brand strategy, content and shoot plans, social, and brand voice across a portfolio of ambitious clients.

You will collaborate with a top-tier creative team to shape positioning and drive execution, not just manage calendars. This is a salary, full-time role with real ownership, located in our downtown Huntsville office.

Qualifications

• You find bad strategy and content genuinely irritating because you can immediately see what's wrong with it and what it should have been.
• You've grown brands and accounts from near zero to meaningful engagement and you can explain exactly why it worked, not just that it did.
• You're comfortable understanding analytics and know the difference between metrics that matter and ones that just look good in a report
• You've been underutilized somewhere: executing someone else's mediocre strategy when you knew exactly what should be done differently
• You have a genuine point of view on what makes content and brand voice work, and you're willing to defend it.

Responsibilities

• Brand strategy and execution for a portfolio of ambitious clients — your strategy in collaboration with our team, your direction, your results
• Content direction and strategy in collaboration with our creative team — we produce high-quality, well-crafted content, not phone-shot UGC or boring websites. If you believe production quality matters to how a brand is perceived, you'll fit right in.
• Sharing the content once it's created through our simple custom workflows.
• Algonquin Digital's own social and brand presence

Job description

This is a strategy-first role. You'll own brand strategy, content and shoot plans, social media, and brand voice for a portfolio of ambitious clients — from the positioning, through to collaborating on execution, and sharing. Our creative team and creative director are genuinely excellent. Your job is to bring the strategic brain that makes their work land.

We're not looking for someone who just manages a content calendar. We're looking for someone who genuinely understands what makes a brand great and why some video, website, and social content stops people mid-scroll and most doesn't — and is a bit frustrated when they see the latter.

You might be the right person if:

1. You find bad strategy and content genuinely irritating because you can immediately see what's wrong with it and what it should have been.
2. You've grown brands and accounts from near zero to meaningful engagement and you can explain exactly why it worked, not just that it did.
3. You're comfortable understanding analytics and know the difference between metrics that matter and ones that just look good in a report
4. You've been underutilized somewhere: executing someone else's mediocre strategy when you knew exactly what should be done differently
5. You have a genuine point of view on what makes content and brand voice work, and you're willing to defend it.

Your domain:

1. Brand strategy and execution for a portfolio of ambitious clients — your strategy in collaboration with our team, your direction, your results
2. Content direction and strategy in collaboration with our creative team — we produce high-quality, well-crafted content, not phone-shot UGC or boring websites. If you believe production quality matters to how a brand is perceived, you'll fit right in.
3. Sharing the content once it's created through our simple custom workflows.
4. Algonquin Digital's own social and brand presence

Why Algonquin Digital:

1. Small team with genuinely high standards — no layers, no politics, no mediocre work accepted
2. Values-driven team culture (check out algonquindigital.com/our-values)
3. Real ownership of your domain from the start — your thinking shapes the work, not just your execution
4. Muskoka — you'd actually live here, not just visit on vacation. Lower cost of living, genuine community, no traffic
5. A team that genuinely cares about the work and the people doing it
6. In-person position collaborating from our office in downtown Huntsville, ON
7. Salary: $77,000–$95,000 per year
8. Full-time, salaried, with growth opportunity

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We're looking for someone who wants to build something genuinely excellent — and who finds Muskoka an exciting place to do it, not a compromise.