General Sales Manager

Dilawri Group of Companies; Toronto; On-site; CAD 125,000 - 175,000; Full time

Benefits offered by this job

Discounted employee vehicle purchase

Job coaching & training programs

Employee wellness & assistance

Job summary

Dilawri Group of Companies in Toronto is seeking a General Sales Manager for Audi Queensway to lead daily operations of the new and pre‑owned vehicle sales teams, develop staffing plans, drive sales processes, and coach a top performing team toward ambitious targets.

This role partners with Finance & Insurance to grow gross profit, reviews forecasts and performance, and ensures outstanding customer satisfaction in a fast-paced dealership setting.

Qualifications

• Minimum two years of management experience in automotive sales.
• Strong leadership to coach and motivate a sales team.
• Excellent selling and negotiation skills.
• Passion for customer service and collaborative approach.
• Excellent verbal and written communication skills.
• Strong business acumen to review financial results and drive performance.

Responsibilities

• Lead daily operations of the new and pre-owned vehicle sales departments, including staffing, scheduling, sales processes, and performance management.
• Drive sales performance and departmental profitability while maintaining expense controls.
• Review forecasts, commission statements, and departmental results with the General Manager.
• Collaborate with Finance & Insurance to increase product penetration and gross profit.
• Oversee inventory, pricing, and stock rotation to balance the lineup.
• Monitor trade-ins, vehicle acquisitions, and auctions as needed.
• Ensure sales transactions are accurate and compliant.
• Maintain a professional, welcoming, and safe sales environment.

Skills

Leadership

Sales management

Negotiation

Customer service

Communication

Organization

Industry knowledge

Tools

Dealership software

Job description

If you are looking to grow your career with anorganization driven by excellence, integrity, and innovation, Dilawri offers anenvironment where people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largestautomotive group and one of Canada’s Best Managed Companies. Dilawri operatesover 80 franchised dealerships, representing more than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuouslearning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation,and Giving Back guide how we work, how we lead, and how we serve our customersand communities. Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities we serve.

Discover how you can build your career with Dilawri .

Dilawri Group is now actively searchingfor aGeneral Sales Managerto join the team at Audi Queensway.

Pay Rate: $125,000to $175,000 annually inclusive of salary and performance bonus.

Responsibilities:

• Lead the daily operations of the newand pre-owned vehicle sales departments, including staffing, scheduling, salesprocesses, and performance management.
• Drive sales performance anddepartmental profitability while maintaining effective expense controls.
• Review monthly forecasts, commissionstatements, performance reports, and departmental results with the GeneralManager.
• Work closely with the Finance &Insurance team to identify opportunities to increase product penetration andgross profit.
• Oversee vehicle inventory,merchandising, pricing, and stock rotation to maintain a balanced inventory andaddress aging units.
• Review trade-in appraisals and supportvehicle acquisition, including attending auctions as required.
• Monitor pre-owned vehiclereconditioning to ensure vehicles are prepared for sale promptly.
• Review sales transactions for accuracyand completeness.
• Oversee lease renewal activities andinspect demonstrator vehicles regularly.
• Monitor customer satisfaction results,address concerns, and implement improvements to support customer retention.
• Recruit, train, coach, and motivatesales staff in partnership with the General Manager.
• Conduct regular sales meetings andongoing training to strengthen product knowledge, selling skills, and teamperformance.
• Promote teamwork throughout the sales,delivery, and customer follow-up process.
• Keep the team informed of manufacturerproducts, programs, promotions, and financing updates.
• Maintain effective communication withall dealership departments.
• Ensure sales operations follow companypolicies, applicable regulations, and health and safety requirements.
• Maintain a professional, welcoming, andsafe sales environment.

Qualifications:

• Minimum two (2) years of managementexperience; automotive sales experience preferred.
• Strong leadership skills, with theability to lead, coach, and motivate a sales team.
• Strong selling and negotiation skills,with the ability to make sound decisions.
• A passion for customer service and acollaborative approach to working with employees, customers, and otherdepartments.
• Excellent verbal and writtencommunication skills.
• Strong business acumen, with theability to review financial results and manage departmental performance.
• Excellent organizational skills andattention to detail.
• Proficiency with computer systems anddealership sales tools.
• A positive, can-do attitude and aproactive approach to problem-solving and accountability.
• Ability to remain composed, adapt, andhandle challenges in a fast-paced environment.
• Industry-related training andcertifications, as required.

ABOUT US

In addition to working with and learning from ateam of leading professionals in the automotive industry, our benefits include:

• Discountedemployee vehicle purchase program
• Job-specificcoaching & training programs
• Employeewellness & assistance programs

Build your career with a team that is driven byexcellence, integrity and innovation.

Discover Dilawri,

Dilawri Group of Companies is an equalopportunity employer and is committed to providing a workplace free fromharassment and discrimination. We are committed to recruiting, hiring, trainingand promoting qualified people of all backgrounds, and make all employmentdecisions without regard to any protected status. Accommodation is availableupon request for applicants with disabilities in the recruitment and assessmentprocess and when hired.