General Manager - Marketing and Ecommerce Growth

Community Sports Partners; Toronto; Hybrid; MXN 1,438,000 - 2,157,000; Full time

Benefits offered by this job

Equity opportunity

Flexible remote work

Job summary

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager to lead HoopStars and build the parent company Community Sports Partners' marketing team. Remote from LATAM with Toronto-hours collaboration; potential future relocation to the US or Canada by mutual agreement.

You will own budgets, revenue, profitability and customer experience, while driving paid search, social, pricing, offers and retention to grow enrollment across brands.

Qualifications

• Hands-on General Manager with strong marketing, ecommerce and growth mindset.
• Experience turning ads into customers, improving conversion and retention.
• Experience hiring and leading marketers, creatives, agencies or contractors.

Responsibilities

• Own HoopStars business plan, budget, revenue, profitability and cash forecasts; lead sales and operations.
• Drive digital growth: paid search, social, creative, landing pages, enrollment funnels, pricing and offers.
• Build and manage the parent marketing team across brands; recruit and manage agencies/contractors.
• Establish commercial discipline by linking campaign performance to customers, enrollment and profitability.
• Stay close to execution by inspecting accounts, diagnosing funnel issues and launching improvements.

Skills

Marketing

Ecommerce

Growth

Job description

HoopStars | Parent-company Marketing Team Lead

Full-time. Remote from LATAM. Toronto working hours. Potential future relocation to the US or Canada by mutual agreement.

Build the business. Build the marketing team.

HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations. We are looking for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.

You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands. This is one vacancy advertised across multiple locations. Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.

You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work. You will also own budgets, operating performance and the team delivering the customer experience.

What you will own

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts. Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit. Allocate marketing investment using reliable reporting and testing.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.

Support and autonomy

The parent provides bookkeeping assistance, HR support, IT and website support, and a local manager covering customer service and day-to-day sales. You will propose budgets and team plans, then make operating decisions within agreed authority. After onboarding, the founder expects a monthly business review, supported by clear weekly reporting and escalation of exceptional issues.

Your first 90 days

Understand the customers, operations and economics. Audit marketing across the brands. Establish reporting, propose the marketing team structure and hiring priorities, launch the first growth tests, and take ownership of normal HoopStars business decisions.

Who we are looking for

You may have built an ecommerce business, led growth for a consumer brand, run a digital agency with meaningful operating responsibility, or managed a business where digital acquisition was central to its success.

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Experience in youth sports, education, fitness, memberships or multi-location services is useful. Evidence of building a profitable business and an effective team matters most.

Compensation commensurate with experience and qualifications.

Remote work from LATAM, with Toronto-hours collaboration. Opportunity to build and lead a business and the parent marketing team, with equity opportunity subject to agreed terms. Potential future relocation to the US or Canada by mutual agreement.