Marketing Coordinator

AGS Youth Soccer Club; Toronto; On-site; CAD 45,000 - 60,000; Full time

Job summary

A private youth sports operator in Toronto is seeking a Marketing Coordinator to drive measurable growth and improve customer acquisition and retention. Responsibilities include executing multi-channel marketing strategies, overseeing campaigns, and building community partnerships. The ideal candidate has 1-4+ years of experience in marketing and a strong understanding of digital marketing. This role is critical for enhancing program engagement and ensuring successful enrollment across seasons.

Qualifications

• 1-4+ years of experience in marketing, with ownership over campaigns and results.
• Proven track record of driving growth (registrations, leads, or revenue).
• Strong understanding of digital marketing (paid social, email/SMS, funnels).

Responsibilities

• Own and execute marketing strategy across all seasons.
• Drive program registrations and revenue through targeted campaigns.
• Identify underperforming programs and implement marketing plans.
• Continuously optimize customer acquisition funnels.

Skills

Digital marketing

Campaign management

Growth strategy

Communication

Organization

Job description

Overview

SportStars is one of the fastest-growing private youth sports operators in the GTA. We deliver high-quality, structured sports programming across multiple locations, with a focus on fun, skills development, and exceptional customer experience. As we continue to scale, marketing plays a critical role in driving registrations, building community engagement, and ensuring our programs operate to high standards. We are hiring a Marketing Coordinator to take ownership of CSP's marketing engine — from strategy to execution. This is not a coordinator role. You will be responsible for driving measurable growth, improving how we acquire and retain customers, and ensuring every program launches with strong enrollment. You\'ll oversee digital campaigns, grassroots marketing, and brand execution across all locations — while working closely with operations to align marketing with real program needs.

Growth & Strategy

• Own and execute CSP's marketing strategy across all seasons (Fall, Winter, Spring, Summer)
• Drive program registrations and revenue through targeted campaigns
• Identify underperforming programs/locations and implement marketing plans to improve fill rates
• Continuously optimize customer acquisition funnels
• Plan and execute multi-channel campaigns (email, SMS, paid social, organic social)
• Manage seasonal launches, promotions, and registration pushes
• Build segmented campaigns based on age groups, sports, and locations
• Track and report on key metrics (CAC, conversion rates, program fill rates, ROI)
• Use data to make decisions and continuously improve campaign performance
• Provide regular reporting and insights to leadership

Brand & Content

• Ensure consistent, high-quality brand execution across all touchpoints
• Oversee content creation (social media, print materials, in-facility signage)
• Guide tone, messaging, and positioning for CSP across all channels

Community & Grassroots Marketing

• Develop partnerships with schools, community groups, and local organizations
• Oversee in-person marketing initiatives and local outreach
• Ensure strong on-site marketing presence at all CSP venues

Requirements

• 1-4+ years of experience in marketing, with ownership over campaigns and results
• Proven track record of driving growth (registrations, leads, or revenue)
• Strong understanding of digital marketing (paid social, email/SMS, funnels)
• Experience managing multiple campaigns and priorities simultaneously
• Comfortable working in a fast-paced, execution-focused environment
• Strong communication, organization, and problem-solving skills