General Manager

SNDL Inc.; Regina; On-site; CAD 60,000 - 85,000; Full time

Job summary

A leading retailer in the liquor industry is seeking a results-driven General Manager for its new Wine and Beyond location in Regina. This role entails managing a multi-million-dollar operation, leading a retail team, and ensuring exceptional customer experience. The ideal candidate will possess strong leadership skills and experience in a high-volume retail environment, with a passion for the liquor industry.

Benefits

Competitive salary and benefits

Staff discounts across all brands

Career advancement opportunities within SNDL

Product knowledge training & ongoing development

Incentives, contests, and team recognition

Qualifications

• Minimum 2 years of experience in a management role (liquor or retail strongly preferred).
• 3+ years in a big-box or high-volume retail environment.
• Serve It Right/TAP certification (or ability to obtain).

Responsibilities

• Hire, train, coach, and inspire a high-performing retail team.
• Ensure compliance with all provincial liquor laws.
• Drive a sales-focused culture through education and customer engagement.

Skills

Leadership

Customer Service

Communication

Education

Post-secondary education

Job description

Work Location

1030001 Wine & Beyond Regina

General Manager – Wine and Beyond

Location: Regina, Saskatchewan

Employment Type: Full-Time | Liquor Retail Management

Company: SNDL Inc. | Wine and Beyond

About Wine And Beyond & SNDL

Wine and Beyond is part of the SNDL family—Canada’s largest private-sector liquor and cannabis retailer. With banners like Ace Liquor, Liquor Depot, Value Buds, and Spiritleaf, we’re known for great selection, expert service, and growing opportunities.

We’re launching a brand-new Wine and Beyond in Regina and are looking for a proven leader to take the helm.

The Opportunity

We’re hiring a hands-on, results-driven General Manager to lead our newest store in Regina. In this high-impact role, you’ll manage a multi-million-dollar operation, lead a passionate retail team, and ensure an exceptional customer experience.

You’ll oversee everything from team development and financial performance to compliance, merchandising, and daily operations. If you’re a big-picture thinker who also thrives in the details, this role is for you.

Key Responsibilities

People Leadership:

• Hire, train, coach, and inspire a high-performing retail team
• Set clear priorities, lead team huddles, and conduct performance reviews
• Build a culture of accountability and professional growth
  
  

Retail Operations

• Ensure compliance with all provincial liquor laws
• Manage scheduling, payroll, merchandising, and daily operations
• Maintain store cleanliness, presentation, and inventory accuracy
  
  

Sales & Customer Service

• Drive a sales-focused culture through education and customer engagement
• Resolve customer concerns professionally and promptly
• Lead by example in upselling and promoting exclusive labels
  
  

Financial Accountability

• Manage budgets, interpret P&Ls, and control labor/inventory costs
• Monitor KPIs and lead action plans for improvement
• Partner with Regional and District Managers on financial performance
  
  

What You Bring

• Minimum 2 years of experience in a management role (liquor or retail strongly preferred)
• 3+ years in a big-box or high-volume retail environment
• Serve It Right/TAP certification (or ability to obtain)
• Post-secondary education an asset
• Strong leadership, communication, and customer service skills
• Ability to lift up to 50 lbs, work on your feet, and work flexible retail hours (evenings/weekends)
• Passion for liquor industry knowledge (wine/beer/spirits certification is a bonus)
  
  

Why Join Us

• Competitive salary and benefits
• Staff discounts across all brands
• Career advancement opportunities within SNDL
• Product knowledge training & ongoing development
• Incentives, contests, and team recognition
  
  

Ready to Build Something Great in Regina?

If you are a hands-on retail leader looking to make an impact and grow with a trusted national brand, apply now to lead our new Wine and Beyond store in Regina.

We thank all applicants for their interest, but only those selected for interviews will be contacted.

SNDL is an Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive workplace for all employees regardless of race, gender identity, orientation, age, ability, or background.