General Manager

Sundial; Regina; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company in the liquor retail industry is seeking a General Manager for their new location in Regina. This role involves operating a retail liquor store, managing a team, ensuring compliance with regulations, and fostering a customer-centric environment. Competitive salary, full benefits, and opportunities for career advancement are offered.

Benefits

Competitive salary + full benefits

Staff discounts and free uniforms

Career advancement opportunities

Incentives, contests, and team recognition

Qualifications

• Minimum 2 years in a management role (liquor or retail preferred).
• 3+ years in a big-box or high-volume retail environment.
• ProServe/Serving It Right/TAP certification or ability to obtain.

Responsibilities

• Hire, train, coach, and inspire a high-performing team.
• Manage scheduling, payroll, merchandising, and daily operations.
• Drive a sales-focused culture through customer engagement.

Skills

Leadership

Communication

Customer Service

Education

Post-secondary education

Job description

Location: Regina, Saskatchewan
Company: SNDL Inc. | Wine and Beyond
Employment Type: Full-Time | Retail Management

About Wine and Beyond & SNDL

Wine and Beyond is one of the largest privately-owned liquor retailers in Canada and part of the SNDL family, which also includes Ace Liquor, Liquor Depot, Value Buds, and Spiritleaf. SNDL is the country's largest private-sector liquor and cannabis retailer, known for innovation, excellence, and growth.

We are now hiring a General Manager for our brand-new Wine and Beyond location in Regina!

The Opportunity

As the General Manager, you will lead a multi-million-dollar retail liquor store, managing operations, people, inventory, and customer service. This role requires strong leadership, strategic thinking, and retail operations knowledge, with an eye for detail and a passion for creating a customer-centric culture.

Key Responsibilities

Hire, train, coach, and inspire a high-performing retail team

Set clear priorities, lead team huddles, and conduct performance reviews

Build a culture of accountability and professional growth

Retail Operations:

Ensure compliance with all provincial liquor laws (TAP, ProServe, AGLC/SLGA, etc.)

Manage scheduling, payroll, merchandising, and daily operations

Maintain store cleanliness, presentation, and inventory accuracy

Drive a sales-focused culture through education and customer engagement

Resolve customer concerns professionally and promptly

Lead by example in upselling and promoting exclusive labels

Manage budgets, interpret P&Ls, and control labor/inventory costs

Monitor KPIs and lead action plans for improvement

Partner with Regional and District Managers on financial performance

What You Bring

Minimum 2 years of experience in a management role (liquor or retail strongly preferred)

3+ years in a big-box or high-volume retail environment

ProServe/Serving It Right/TAP certification (or ability to obtain)

Post-secondary education an asset

Strong leadership, communication, and customer service skills

Ability to lift up to 50 lbs, work on your feet, and work flexible retail hours (evenings/weekends)

Passion for liquor industry knowledge (wine/beer/spirits certification is a bonus)

Why Join Us

Competitive salary + full benefits

Staff discounts and free uniforms

Career advancement opportunities within SNDL

Incentives, contests, and team recognition

Ready to Build Something Great in Regina?

If you are a hands-on retail leader looking to make an impact and grow with a trusted national brand, apply now to lead our new Wine and Beyond store in Regina.

We thank all applicants for their interest, but only those selected for interviews will be contacted.

SNDL is an Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive workplace for all employees regardless of race, gender identity, orientation, age, ability, or background.