FT Player Development Associate-GCT

Great-Canadian; Toronto; On-site; CAD 33,000 - 37,000; Full time

Job summary

Great Canadian Entertainment is seeking a Player Development Associate in Toronto to aggressively market current offers to casino guests and drive loyalty within the GTA region. You will develop guest relationships, coordinate with hosts, and ensure a welcoming work environment while adhering to company policies.

The role requires outbound sales experience, post-secondary education in marketing or hospitality is an asset, and proficiency with MS Office.

Qualifications

• Minimum 2 years in outbound sales, marketing experience in guest/customer service, sales management.
• Loyalty program experience is preferred.
• Strong communication and relationship-building skills.

Responsibilities

• Aggressively market current offers or promotions to guests.
• Develop relationships with premium guests and connect them to hosts.
• Follow up to secure reservations and ensure guest satisfaction.
• Track calls and outcomes using the CRM system.

Skills

Outbound sales

Marketing experience

Guest/customer service

Sales management

Confidential information handling

Problem solving under pressure

Gaming registration knowledge

MS Office proficiency

Multilingualism

Education

Post-secondary education in commerce/marketing/hospitality/public relations/management

Tools

MS Office Suite

Job description

Under the general direction of the Executive Director of Player Development (GTA) or Executive Director of Casino Marketing & Player Development (GTA),the primary responsibility of the Player Development Associate is to aggressively market current offers or promotions to casino guests and facilitate the development of players within the respective region/sites. ThePlayer Development Associate ensures adherence to the Company’s policies and procedures, motivates and leads by example and supports Great Canadian’s learning environment while establishing a safe and welcoming work environment for all team members.

Key Accountabilities:

Marketing & Player Development Goals:

• Meet or achieve assigned marketing and revenue goals.
• Conduct calls to potential guests to promote our service offerings.
• Secure guest commitment on service offering available.
• Follow up with guests thanking them for their visit and checking for satisfaction as well as offering to book next visit.
• Effectively book reservations and follow up to confirm arrangements.
• Ensure appropriate room type and welcome amenities, arrange shows, meal, and transportation comps upon requests.

Guest data sourcing, tracking and reporting:

• Heavily utilize the internal CRM system for prospecting of database development and meet minimum daily call goals.
• Follow up on leads and maintain regular communication with potential guests to build relationships and increase player conversions.
• Aggressive marketing of cold and warm leads on an ongoing basis.
• Tracking and reporting on guest calls and outcomes.

Relationship Building:

• Develop relationships between the property and our premium mass guests.
• Ensure that guests are introduced to casino hosts to further develop relationships and foster engagement with the property.
• Build relationships on behalf of Great Canadian Entertainment and determine the appropriate channel for communication.
• Performs other related duties as assigned.

Educational and Functional Requirements:

• Minimum 2 years in outbound sales, marketing experience in guest/customer service, sales management; loyalty program experience.
• Post-secondary education in commerce, marketing, hospitality, public relations or management is an asset or suitable combination of continuing education and strong experience considered.
• Ability to exceed internal and external guest expectations through timely, effective and service oriented communication.
• Ability to safeguard and keep information confidential.
• Ability to work under pressure, problem solve, and overcome resistance.
• Ability to successfully obtain or maintain gaming registration with the provincial regulator.
• Computer fluency in MS Office suite.
• Experience in and understanding of Slots and Table Games an asset.
• Multilingualism is considered an asset.
• Ability to aggressively market consumers, successfully overcome objections, and close on reservations.
• Ability to track call transactions and follow-up appropriately to book reservations.
• Good cold-calling ability, the ability to open a conversation, effectively promote the features and benefits of Great Canadian Entertainment vs. the competition. This includes the ability to convey the terms of all offers and promotions, and effectively secure reservations.

Must be able to work varied shifts, including nights, weekends and holidays

Minimum Rate (CAD $) | Minimum Salary (CAD $)
24.25
Job Rate (CAD $) | Midpoint Salary (CAD $)
27.48
Maximum Rate (CAD $) | Maximum Salary (CAD $)
27.48
Existing Vacancy: Yes

Job Info

• Job Identification 9092
• Job Category Marketing & Sales
• Locations 555 Rexdale Boulevard, Toronto, ON, M9W 5L2, CA
• Minimum Rate (CAD $) | Minimum Salary (CAD $) 24.25
• Job Rate (CAD $) | Midpoint Salary (CAD $) 27.48
• Maximum Rate (CAD $) | Maximum Salary (CAD $) 27.48