Player Development Associate-GCT

Great Canadian Entertainment; Toronto; On-site; CAD 43,000 - 65,000; Full time

Job summary

Great Canadian Entertainment in Ontario seeks a Player Development Associate to aggressively market promotions to casino guests and foster player development across GTA sites, while upholding company policies and a safe, welcoming work environment.

You will use our CRM to source and track leads, call on potential guests, secure bookings, arrange comps, and build relationships with hosts to boost guest engagement and loyalty.

Qualifications

• Minimum 2 years in outbound sales, marketing experience in guest/customer service, sales management; loyalty program experience.
• Post-secondary education in commerce, marketing, hospitality, public relations or management is an asset or suitable combination of continuing education and strong experience considered.
• Ability to exceed internal and external guest expectations through timely, effective and service oriented communication.
• Ability to safeguard and keep information confidential.

Responsibilities

• Meet or achieve assigned marketing and revenue goals.
• Conduct calls to potential guests to promote our service offerings.
• Secure guest commitment on service offering available.
• Follow up with guests thanking them for their visit and checking for satisfaction as well as offering to book next visit.
• Effectively book reservations and follow up to confirm arrangements.
• Ensure appropriate room type and welcome amenities, arrange shows, meal, and transportation comps upon requests.

Skills

Outbound sales

Marketing

Customer service

CRM

MS Office

Sales management

Education

Post-secondary education in commerce/marketing/hospitality/PR/management

Tools

CRM system

Job description

JOB DESCRIPTION

Under the general direction of the Executive Director of Player Development (GTA) or Executive Director of Casino Marketing & Player Development (GTA), the primary responsibility of the Player Development Associate is to aggressively market current offers or promotions to casino guests and facilitate the development of players within the respective region/sites. The Player Development Associate ensures adherence to the Company’s policies and procedures, motivates and leads by example and supports Great Canadian’s learning environment while establishing a safe and welcoming work environment for all team members.

Position Summary

JOB DESCRIPTION

Under the general direction of the Executive Director of Player Development (GTA) or Executive Director of Casino Marketing & Player Development (GTA), the primary responsibility of the Player Development Associate is to aggressively market current offers or promotions to casino guests and facilitate the development of players within the respective region/sites. The Player Development Associate ensures adherence to the Company’s policies and procedures, motivates and leads by example and supports Great Canadian’s learning environment while establishing a safe and welcoming work environment for all team members.

Key Accountabilities

Marketing & Player Development Goals:

• Meet or achieve assigned marketing and revenue goals.
• Conduct calls to potential guests to promote our service offerings.
• Secure guest commitment on service offering available.
• Follow up with guests thanking them for their visit and checking for satisfaction as well as offering to book next visit.
• Effectively book reservations and follow up to confirm arrangements.
• Ensure appropriate room type and welcome amenities, arrange shows, meal, and transportation comps upon requests.

Guest Data Sourcing, Tracking And Reporting

• Heavily utilize the internal CRM system for prospecting of database development and meet minimum daily call goals.
• Follow up on leads and maintain regular communication with potential guests to build relationships and increase player conversions.
• Aggressive marketing of cold and warm leads on an ongoing basis.
• Tracking and reporting on guest calls and outcomes.

Relationship Building

• Develop relationships between the property and our premium mass guests.
• Ensure that guests are introduced to casino hosts to further develop relationships and foster engagement with the property.
• Build relationships on behalf of Great Canadian Entertainment and determine the appropriate channel for communication.
• Performs other related duties as assigned.

Educational And Functional Requirements

• Minimum 2 years in outbound sales, marketing experience in guest/customer service, sales management; loyalty program experience.
• Post-secondary education in commerce, marketing, hospitality, public relations or management is an asset or suitable combination of continuing education and strong experience considered.
• Ability to exceed internal and external guest expectations through timely, effective and service oriented communication.
• Ability to safeguard and keep information confidential.
• Ability to work under pressure, problem solve, and overcome resistance.
• Ability to successfully obtain or maintain gaming registration with the provincial regulator.
• Computer fluency in MS Office suite.
• Experience in and understanding of Slots and Table Games an asset.
• Multilingualism is considered an asset.
• Ability to aggressively market consumers, successfully overcome objections, and close on reservations.
• Ability to track call transactions and follow-up appropriately to book reservations.
• Good cold-calling ability, the ability to open a conversation, effectively promote the features and benefits of Great Canadian Entertainment vs. the competition. This includes the ability to convey the terms of all offers and promotions, and effectively secure reservations.

Must be able to work varied shifts, including nights, weekends and holidays