Freelance Senior Copywriter

Creative Niche; Toronto; On-site; CAD 83,000 - 124,000; Part time

Job summary

Creative Niche seeks a Senior Copywriter & Brand Strategist for an 8-week freelance engagement in Toronto. You will shape brand strategy and craft compelling, highly personalized content across digital and marketing channels, including a fully customized website.

You will lead discovery with stakeholders, translate insights into positioning, and write long-form, website and digital copy within a regulated financial services setting. Start ASAP.

Qualifications

• 5+ years of experience in copywriting, brand strategy, or a combination of both.
• Strong portfolio showing exceptional writing and strategic brand thinking.
• Experience leading stakeholder discovery sessions and translating insights into positioning and messaging.
• Strong long-form, website and digital copywriting skills.
• Experience writing within a regulated industry.
• Confidence presenting strategic and creative recommendations to senior stakeholders.
• Ability to manage multiple projects and deliver high-quality work at pace.
• Experience working with brand guidelines, compliance requirements and content governance.
• Working knowledge of SEO and emerging content practices.

Responsibilities

• Lead discovery sessions with stakeholders and translate insights into a clear, differentiated brand strategy.
• Develop brand positioning, core brand ideas, messaging pillars, and value propositions.
• Define brand personality, tone and values; present recommendations and refine based on feedback.
• Create and execute copy across a fully personalized website and supporting collateral.
• Collaborate with designers and partners, owning copy from concept through QA.

Skills

Copywriting

Brand strategy

Stakeholder discovery

Website copywriting

Regulated industry

Content governance

SEO basics

Job description

Senior Copywriter & Brand Strategist – Freelance

8-week contract | 30 hours/week | Start ASAP

We’re looking for a Senior Copywriter & Brand Strategist for an exciting 8-week engagement with a leading financial services organization.

This is an opportunity for someone who loves both the strategy behind a brand and the craft of bringing it to life through great writing.

You’ll work directly with financial services professionals to uncover what differentiates them, shape their brand story and positioning, and translate that strategy into compelling, highly personalized content across digital and marketing channels.

What You’ll Be Doing

Brand Strategy

You’ll lead discovery sessions with stakeholders, uncover key insights and translate them into a clear, differentiated brand strategy. This will include:

• Developing brand positioning and core brand ideas


• Establishing strategic messaging pillars


• Crafting value propositions and foundational brand narratives


• Developing purpose, vision and mission


• Defining brand personality, tone and values


• Presenting strategic recommendations and refining them based on feedback

Creative Execution

Once the strategy is established, you’ll bring it to life through content. The primary deliverable will often be a fully personalized website, with additional work potentially including:

• Brochures and marketing collateral


• Pitch presentations


• Social and LinkedIn content


• Email and launch communications


• Supporting digital, video and blog content

You’ll collaborate closely with designers and creative partners while owning the copy from initial concept through final QA.

What We’re Looking For

• 5+ years of experience in copywriting, brand strategy, or a combination of both


• A strong portfolio demonstrating both exceptional writing and strategic brand thinking


• Experience leading stakeholder discovery sessions and translating insights into positioning and messaging


• Strong long‑form, website and digital copywriting skills


• Experience writing within a regulated industry


• Confidence presenting strategic and creative recommendations to senior stakeholders


• Ability to manage multiple projects and deliver high-quality work at pace


• Experience working within brand guidelines, compliance requirements and content governance


• Working knowledge of SEO and emerging AEO/GEO content practices


• Excellent attention to detail and a strong copy QA discipline

Experience within financial services is an asset, but not required.

We’re looking for someone who is equally comfortable thinking like a strategist and writing like a copywriter — someone who can uncover a compelling story, build the strategy behind it, and then write the content that brings it to life.