Franchise Activations Lead, Retail Canada

Mattel; Mississauga; On-site; CAD 103,000 - 129,000; Full time

Job summary

Mattel seeks an Associate Manager, Retail Franchise Activations in Mississauga, ON to drive cross-category retail programs in mass Canadian channels. You will partner with Sales, Retail Marketing, Licensing, and Category Management to translate strategies into Canadian market activations.

You will build brand materials, manage stakeholder updates, and lead buyer meetings to ensure Mattel IP features prominently in retailer plans.

Qualifications

• 5+ years of experience in consumer products and retail (Canadian accounts preferred).
• Bachelor’s degree in marketing, entertainment, merchandising, or business is a plus.
• Ability to work in a fast-paced environment and manage multiple tasks and priorities.
• Strong organizational skills and attention to detail.
• Action oriented, ambitious professional with demonstrable business acumen.
• Excellent presentation, interpersonal, verbal, and written communication skills.
• Proficient in Microsoft Power Point, presentation building, and Microsoft products.
• Fashion/Softlines experience with key mass retail brands is a plus.
• Demonstrated growth mindset by staying curious and continuously learning.

Responsibilities

• Dedicated support for Canada Retail Franchise Activations with UCANZ leads.
• Assist in development of brand pitch materials and presentations for merchants.
• Disseminate retail updates and program opportunities to stakeholders.
• Lead cross-category buyer meetings and presentations with Sales and Marketing teams.
• Collaborate with Omni-channel Marketing and NAD Activations on mass retail opportunities.
• Support sell-in of Consumer Products across Canadian retail market and brief partners.
• Coordinate Consumer Products integration in regional sales presentations and trade events.
• Collaborate with specialty retailers on brand collaborations in fashion spaces.

Skills

Retail marketing

Account management

Licensing

Category management

Consumer products

Education

Bachelor’s degree in marketing/entertainment/merchandising/business

Tools

PowerPoint

Microsoft Office

Job description

Mattel seeks an Associate Manager, Retail Franchise Activations in Mississauga, ON to drive cross-category retail programs in mass Canadian channels. You will partner with Sales, Retail Marketing, Licensing, and Category Management to translate strategies into Canadian market activations.

You will build brand materials, manage stakeholder updates, and lead buyer meetings to ensure Mattel IP features prominently in retailer plans.