Field Marketing Specialist

Fortinet; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

Fortinet is seeking a Field Marketing Specialist to drive marketing initiatives in Western Canada. This role involves collaborating with sales and engineering teams, managing campaigns, and generating sales opportunities. The ideal candidate will have a strong background in marketing management, excellent communication skills, and a proven track record in lead generation.

Qualifications

• Minimum 5 years of marketing management experience at a tier 1 technology vendor preferred.
• Experience in marketing management, events, digital promotion, advertising, and other tactics.
• Excellent communication skills and experience working with channel partners.

Responsibilities

• Collaborate with marketing leadership and sales to establish go-to-market strategies.
• Manage regional initiatives from start to finish and measure effectiveness.
• Create and deliver regular reports to leadership on campaign plans and results.

Skills

Lead generation

Marketing campaigns

Cross-functional collaboration

CRM knowledge

Digital marketing

Education

Bachelor’s Degree in Marketing, Engineering, or Computer Science

MBA

Job description

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Job Description

Fortinet (NASDAQ: FTNT) is a global leader in cybersecurity, delivering a broad, integrated, and automated security fabric to enable customers to accelerate their digital journey. Fortinet secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network—today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide, and more than 500,000 customers trust Fortinet to protect their businesses. Fortinet is headquartered in Sunnyvale, California, with a large Canadian presence, including our Canada HQ in Ontario and product development and FortiGuard cybersecurity teams in Burnaby. We employ over 8,000 professionals globally.

Description:

We seek a Field Marketing Manager, as a key player in driving marketing initiatives and programs for Western Canada. This position works collaboratively across the marketing organization and closely with sales, engineering, and corporate teams to understand business and marketing goals and objectives and translate those goals into measurable marketing initiatives. The person will be responsible for managing regional initiatives from start to finish, measuring the effectiveness of all marketing initiatives, and generating sales opportunities and KPIs for their designated region.

Responsibilities:

• Collaborate with marketing leadership and sales to establish go-to-market strategies and plans and determine the most effective strategies to deliver Marketing Originated Marketing Pipeline to help sales meet revenue goals.
• Work with multiple sales teams and inside sales teams to determine lead generation requirements spanning high-volume products as well as specific product solutions.
• Establish, manage, and analyze program metrics to ensure efficiency and goal attainment.
• Create and deliver regular reports to leadership on campaign plans and results.
• Translate strategy to growth throughout the marketing funnel, conversion to closed sales, and achieving targets are key for this role.
• Manage budget and vendor relationships effectively.
• Demonstrate understanding and track record across all tactics, including digital campaigns, call-out campaigns, events, high-touch tactics, etc.
• Show leadership in public and private sector marketing, and experience with channel partners.

Desired Skills:

• Proven success in driving marketing campaigns and promotions to meet sales revenue goals.
• Ability to work cross-functionally to plan and execute lead generation marketing programs.
• Experience in identifying primary target markets and developing integrated campaign strategies (web, email, direct mail, advertising, events).
• Strong planning and execution skills in a deadline-driven environment.
• Knowledge of CRM, marketing automation systems, and sales funnel management for lead distribution and reporting.
• Willingness to travel regionally and nationally to support programs.
• Other duties as required.

Required Experience:

• Minimum 5 years of marketing management experience at a tier 1 technology vendor preferred.
• Experience in marketing management, events, digital promotion, advertising, and other tactics.
• Professional attitude with the ability to manage strategic and tactical tasks.
• Excellent communication skills and experience working with channel partners, media, and industry analysts.
• Proven ability to engage sales and other executives.
• Deep understanding of marketing and sales in an indirect business model.
• Experience developing and measuring lead generation strategies.
• Regional travel within Canada may be required.
• Preferred location is GTA or outside GTA with hiring manager approval.

Education:

• Bachelor’s Degree in Marketing, Engineering, or Computer Science; MBA is a plus.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Computer and Network Security