Fan Access Marketing Coordinator

Maple Leaf Sports & Entertainment Partnership; Toronto; On-site; CAD 34,000 - 44,000; Part time

Job summary

Maple Leaf Sports & Entertainment Partnership is seeking an enthusiastic Marketing Coordinator to support Fan Access, MLSE’s fan engagement and loyalty platform. You will help plan and execute campaigns, manage member communications, rewards, and in-venue activations while driving subscription growth and engagement.

You will collaborate across Marketing, Digital, Product, Data & Analytics, Content, Game Presentation, and Partnerships to deliver a seamless Fan Access experience across digital and

Qualifications

• 1–3 years of experience in marketing, loyalty, CRM, digital marketing, customer engagement, sports and entertainment, or a related field.
• Strong organizational and project management skills with exceptional attention to detail.
• Strong written communication, with the ability to adapt messaging across different channels and audiences.
• An understanding of digital marketing channels including email, push notifications, mobile apps, web, and social.
• Experience with CRM, loyalty, marketing automation, or content management platforms is considered an asset.
• Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
• A collaborative approach and ability to build strong relationships across teams and functions.
• Curious, proactive, resourceful, and eager to learn.
• Passion for creating exceptional fan and customer experiences.

Responsibilities

• Support the planning and execution of Fan Access marketing campaigns designed to drive member acquisition, engagement and retention.
• Coordinate campaign execution across email, push notifications, in‑app messaging, web, social, in‑venue, and other owned and paid media channels.
• Assist with campaign briefs, timelines, approvals, asset development, deployment, and post‑campaign reporting.
• Help identify opportunities to integrate Fan Access into broader team, ticketing, retail, event, and brand marketing initiatives.
• Maintain the Fan Access marketing and communications calendar across MLSE teams and properties.
• Draft and coordinate compelling member communications including emails, push notifications, in‑app messages, FAQs, reward descriptions, and promotional copy.
• Help create personalized and relevant communications based on fan behaviour, interests, and engagement.
• Support initiatives designed to keep members active throughout the season and create meaningful reasons to return to Fan Access.
• Monitor fan feedback and work with internal teams to identify opportunities to improve the member experience.
• Coordinate with Creative, Content, Digital, and Product teams to ensure Fan Access messaging and assets are accurate, timely, and on‑brand.
• Maintain organized campaign calendars, asset libraries, offer details, and program documentation.
• Assist with testing and quality assurance to help ensure a seamless member experience.
• Support regular reporting on key Fan Access metrics including membership growth, engagement, retention, campaign performance, reward participation, and redemption.
• Compile fan feedback and program insights to help inform future campaigns, rewards, and experiences.
• Develop a strong understanding of Fan Access audiences and help identify opportunities to create more relevant and personalized member experiences.
• Support the integration of Fan Access into broader MLSE campaigns, events, and fan experiences.
• Coordinate with Partnerships to support sponsored rewards, offers, and experiences while ensuring a strong experience for both fans and partners.
• Help keep projects moving by managing timelines, deliverables, approvals, and communication across stakeholders.

Skills

Marketing

CRM

Digital marketing

Job description

Maple Leaf Sports & Entertainment Partnership is seeking an enthusiastic Marketing Coordinator to support Fan Access, MLSE’s fan engagement and loyalty platform. You will help plan and execute campaigns, manage member communications, rewards, and in-venue activations while driving subscription growth and engagement.

You will collaborate across Marketing, Digital, Product, Data & Analytics, Content, Game Presentation, and Partnerships to deliver a seamless Fan Access experience across digital and