Coordinator, Fan Access

Maple Leaf Sports & Entertainment Ltd.; Toronto; Hybrid; CAD 29,000 - 40,000; Full time

Job summary

Maple Leaf Sports & Entertainment Ltd. is seeking a Marketing Coordinator to support Fan Access marketing campaigns, member communications, rewards, experiences, and in-venue activations.

You will collaborate across Marketing, Digital, Product, Data & Analytics, Content, Game Presentation, Experiential and Partnerships to grow subscriptions and strengthen fan experiences. The role is a 10-month contract with a hands-on, collaborative environment, focusing on driving engagement, retention and

Qualifications

• 1–3 years of experience in marketing, loyalty, CRM, digital marketing, customer engagement, sports and entertainment, or related field.
• Strong organizational and project management skills with exceptional attention to detail.
• Strong written communication and ability to adapt messaging across channels.

Responsibilities

• Support planning and execution of Fan Access marketing campaigns to drive acquisition, engagement and retention.
• Coordinate campaign execution across email, push, in-app, web, social, in-venue, and other channels.
• Assist with briefs, timelines, approvals, assets, deployment and post-campaign reporting.
• Help integrate Fan Access into broader team, ticketing, retail, event and brand marketing initiatives.

Skills

Marketing

CRM

Loyalty

Digital marketing

Campaign planning

Project management

Tools

Email marketing platforms

Push notifications

In-app messaging

Job description

**Job Description**MLSE is seeking an enthusiastic, organized, and fan-obsessed Marketing Coordinator to support the continued growth and evolution of Fan Access, MLSE’s fan engagement and loyalty platform.Fan Access is designed to build deeper, more meaningful relationships with our fans by recognizing and rewarding their engagement with our teams. Through exclusive access, rewards, experiences, content, and personalized communications, Fan Access creates more reasons for fans to engage with the team they love throughout the season and beyond game day.As the Marketing Coordinator, you will play an important role in bringing the Fan Access strategy to life. You will support the planning and execution of marketing campaigns, member communications, rewards and experiences, and in-venue activations while helping us grow subscription growth, increase engagement, and strengthen the overall fan experience.This is a highly collaborative and hands-on role, working across Marketing, Digital, Product, Data & Analytics, Content, Game Presentation, Experiential, Retail, Partnerships, and Customer Service to deliver a seamless Fan Access experience across digital and physical touchpoints.Position Type: 10 Month Contract**Key Responsibilities****Marketing & Campaign Execution*** Support the planning and execution of Fan Access marketing campaigns designed to drive member acquisition, engagement and retention.* Coordinate campaign execution across email, push notifications, in-app messaging, web, social, in-venue, and other owned and paid media channels.* Assist with campaign briefs, timelines, approvals, asset development, deployment, and post-campaign reporting.* Help identify opportunities to integrate Fan Access into broader team, ticketing, retail, event, and brand marketing initiatives.* Maintain the Fan Access marketing and communications calendar across MLSE teams and properties.**Member Engagement & Communications*** Draft and coordinate compelling member communications including emails, push notifications, in-app messages, FAQs, reward descriptions, and promotional copy.* Help create personalized and relevant communications based on fan behaviour, interests, and engagement.* Support initiatives designed to keep members active throughout the season and create meaningful reasons to return to Fan Access.* Monitor fan feedback and work with internal teams to identify opportunities to improve the member experience.**Rewards, Experiences & Fan Energy*** Support the execution of Fan Access contests, exclusive experiences, and member benefits.* Coordinate the end-to-end delivery of rewards and experiences, including member communications, winner management, fulfillment, and on-site execution.* Support the management and promotion of Fan Energy, helping create compelling ways for members to earn and redeem within the program.* Work with internal teams and partners to identify new rewards, benefits, and experiences that create value for members.**Content & Platform Management*** Coordinate with Creative, Content, Digital, and Product teams to ensure Fan Access messaging and assets are accurate, timely, and on-brand.* Maintain organized campaign calendars, asset libraries, offer details, and program documentation.* Assist with testing and quality assurance to help ensure a seamless member experience.**Data, Insights & Optimization*** Support regular reporting on key Fan Access metrics including membership growth, engagement, retention, campaign performance, reward participation, and redemption.* Compile fan feedback and program insights to help inform future campaigns, rewards, and experiences.* Develop a strong understanding of Fan Access audiences and help identify opportunities to create more relevant and personalized member experiences.**Cross-Functional Collaboration*** Support the integration of Fan Access into broader MLSE campaigns, events, and fan experiences.* Coordinate with Partnerships to support sponsored rewards, offers, and experiences while ensuring a strong experience for both fans and partners.* Help keep projects moving by managing timelines, deliverables, approvals, and communication across stakeholders.**Qualifications*** 1–3 years of experience in marketing, loyalty, CRM, digital marketing, customer engagement, sports and entertainment, or a related field. Relevant internship and co-op experience is welcomed.* Strong organizational and project management skills with exceptional attention to detail.* Strong written communication, with the ability to adapt messaging across different channels and audiences.* An understanding of digital marketing channels including email, push notifications, mobile apps, web, and social.* Experience with CRM, loyalty, marketing automation, or content management platforms is considered an asset.* Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.* A collaborative approach and ability to build strong relationships across teams and functions.* Curious, proactive, resourceful, and eager to learn.* Passion for creating exceptional fan and customer experiences.* An interest in sports, entertainment, culture, and the evolving ways brands build relationships with their audiences.**What Success Looks Like**The successful candidate will help make Fan Access an increasingly valuable part of the MLSE fan experience — contributing to the growth of our member base, creating compelling reasons for fans to engage more often, and executing campaigns, rewards, and experiences that make fans feel recognized and connected to our teams.You will combine strong execution and attention to detail with curiosity, creativity, and a desire to understand what drives fan behaviour — helping Fan Access continue to evolve from a loyalty program into an important platform for how MLSE builds relationships with its fans.**Job Posting Compensation Range/Rate:**25.00/hr