External Communications Specialist

Dayforce; Toronto; Hybrid; CAD 48,000 - 86,000; Full time

Job summary

Join a leading company as an External Communications Specialist, where you will enhance brand awareness and audience engagement through compelling content and social media management. The ideal candidate is passionate about communications and eager to develop a variety of skills in a collaborative environment.

Benefits

Comprehensive wellness initiatives

Excellent time away from work programs

Volunteer days

Qualifications

• 1-3 years of experience in social media, marketing, communications, or related field.
• Ability to work flexible hours and travel occasionally.
• Knowledge of SEO best practices is a plus.

Responsibilities

• Support day-to-day management of social media channels.
• Assist with content creation for blogs and media pitches.
• Track and report on campaign performance.

Skills

Social media fluency

Strong written communication

Research skills

Project management

Collaboration

Education

Bachelor’s degree in Communications, Journalism, English, Marketing

Tools

Sprout Social

Job description

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This range is provided by Dayforce. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$48,200.00/yr - CA$86,000.00/yr

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life BetterTM- Reflects our commitment to employees, customers, partners and communities globally.

Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in Canada or the United States.

About The Opportunity

As an External Communications Specialist on the global Content Marketing and Social Media team at Dayforce, you’ll join a group of seasoned strategists and writers who form the core storytelling engine that brings our unique brand personality and value proposition to life.

This role is ideal for someone who wants to build a variety of high-impact skills across content marketing, social media, digital storytelling, and media relations. Your work will help bring our brand narrative to life and have a direct impact on brand awareness, audience engagement, and demand generation, helping Dayforce reach its mission to make work life better on a global scale. Most days will include engaging with our audience on social media, drafting post copy and scheduling it in Sprout Social, researching the latest social media trends, writing blog posts, and supporting senior members of the Content Marketing and Social Media team on upcoming campaigns. We’re looking for a curious, creative, and detail-oriented self-starter who’s eager to learn, experiment, and grow. If you’re passionate about communications and ready to make an impact from day one, we want to hear from you.

What You’ll Get To Do

• Support the day-to-day management of our social media channels, including drafting channel-specific content, scheduling posts, creating digital assets, and monitoring performance.
• Assist with content creation for blogs, longform content, video content, and occasionally press releases and media pitches.
• Help coordinate external communications campaigns and launches, working with cross-functional teams to ensure alignment and consistency.
• Research industry trends and new content formats to keep our strategy fresh and relevant.
• Track and report on functional and program performance, helping the team understand what’s working and where we can improve.
• Contribute ideas in brainstorms and team meetings, bringing a fresh perspective and willingness to explore new approaches.
  
  

Skills And Experience We Value

• 1-3 years of experience in social media, marketing, communications, or related field. This may include co-op and internship experience.
• Bachelor’s degree in Communications, Journalism, English, Marketing or a related field.
• Strong written and verbal communicator with a passion for continuous improvement and growth within these skills.
• Social media fluency—comfortable using platforms like LinkedIn, X, Instagram, and Facebook in a professional setting, and familiarity with scheduling and analytics tools (e.g. Sprout Social).
• Critical thinker and proactive self-starter with excellent organizational and research skills.
• Strong interpersonal and collaboration skills, with the ability to manage multiple priorities and work effectively across teams in a fast-paced environment.
• Demonstrated project management capabilities and exceptional attention to detail.
• Ability to work flexible hours, as required, and travel on occasion.
• Nice to have: Knowledge of SEO best practices and tools (i.e. Conductor, AHREFS, etc.)
  
  

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

About The Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Software Development

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